By Staff on May 20, 2013
Social media is inescapable these days whether you’re writing about business (is Facebook going up or down, what’s next, etc) or just walking along a street packed with zombies consulting their mobile devices. And as for people in the same small office emailing each other…. P&G Asia Pacific has decided its good to talk though [...]
Posted in Agencies, Clients, Creative, News | Tagged bring voice back, mobiles, p&g asia pacific, print campaign, publicis, social media, vicks
By Paul Simons on May 23, 2012
I hate to offer a view that is counter to what many people clearly believe but I have been trying (and failing) to understand the metrics behind the Facebook IPO. So I’ll lead with my chin. The IPO offer price was $38 on May 18 (and rose to $42.05) creating a value of $104 billion, [...]
Posted in Clients, Finance, Media, News, Research | Tagged advertising, brand valuation, brandz, Branson, coca-cola, facebook ipo, Gates, Mark Zuckerberg, market cap, mobiles, Paul Simons, Pepsi, revenue, Rosamund Urwin, saatchi, Sculley, Sorrell, Steve Jobs, sugar, Vodafone, wall street
By Angie Dean on August 18, 2011
Clients are always coming up with new ways to aggravate agencies, one of the most recent being so-called ’tissue’ meetings which so annoy the likes of Bartle Bogle Hegarty’s John Hegarty. Now BBH has found itself on the wrong end of another client trend, the demand by some clients (in this case its own LG [...]
Posted in Agencies, Clients, Creative, News | Tagged account resignatiopn, Arto Hampartsoumian, bartle bogle hegarty, bbh, citigroup, constant pitches, Dermot Boden, flat-screen tvs, John Hegarty, lg electronics, mobiles, Simon Kang
By Staff on August 16, 2011
Research company Trendstream has been researching consumer behaviour across internet devices since 2009 and its latest GlobalWebIndex survey of nearly 100,000 people in 27 markets (Wave 5 of the ongoing research programme) shows that mobile is on the advance while Facebook is retreating. Here’s a summary of the report’s findings. The Fragmented Web: The way [...]
Posted in Media, News, Research | Tagged facebook, facebook fatigue, fragmented web, globalwebindex, internet devices, internet research, mobiles, ongoing research programme, post-pc world, Tom Smith, trendstream, wave 5
By Angie Dean on June 3, 2011
Well our Egyptian isn’t up to much, alas, but apparently this ad has angered Egyptians by appearing to claim some credit for the democratic (we hope) revolution in that country. There’s no doubt that mobile communications and social media have played a role in the empowerment of people throughout the Middle East. But advertisers and [...]
Posted in Agencies, Clients, Creative, News, Politics, PR | Tagged advertising, arab spring, caligula's horse, jwt cairo, mobiles, social media, spinmeisters, Vodafone
By Staff on May 19, 2011
WPP Digital has bought a $5m minority stake in ‘big data’ specialist nPario (it must be a good business to succeed with a name like that). NPario produces technology and applications designed to analyse whopper amounts of data. NPario has worked with Adobe, Microsoft and Yahoo to find ways of marketing their data and its [...]
Posted in Agencies, Clients, Media, News | Tagged adobe, big data, digital touch points, electronic arts, group m, Microsoft, mobiles, net users china, npario, online brands, tns, WPP
By Stephen Foster on February 10, 2011
HTC is the Taiwan maker of groovy mobile phones which has never got its marketing quite right, originally it was called Hi-Tech Corporation which might have played well in Taiwan but was less compelling elsewhere in the world. It supplies smart phones for other brands but also wants to build its own brand franchise. So [...]
Posted in Agencies, Clients, Creative, News | Tagged deutsch, hi-tech corporation, htc, htc europe, Linus Karlsson, mccann-erickson, mobiles, taiwan
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