By Stephen Foster on June 18, 2013
I don’t know what all those executives from Unilever, Procter & Gamble, serried car companies and the financial world are making of this year’s Cannes Lions adfest – maybe that they could save the money and launch an NGO instead. Today four Grand Prix were issued: Ogilvy won two; Media for Dela, a brand from [...]
Posted in Agencies, Clients, Creative, News | Tagged grand prix, Media, mobile, ogilvy amsterdam, ogilvy paris, poster artefacts, procter & gamble, unilever
By Staff on September 12, 2012
Which will be news (possibly welcome news) to Facebook shareholders who have seen the value of their stock in the post-IPO company halve from $38 to around $19. CEO Mark Zuckerberg, still worth billions, told a TechCrunch conference that his company had got it wrong in trying to develop its own mobile offering instead of [...]
Posted in Clients, Finance, Media, News | Tagged android, app, facebook, iPhone, ipo, Mark Zuckerberg, mobile
By Stephen Foster on August 17, 2012
Facebook’s financial fortunes go from bad to worse with its shares dropping at one stage to $19.67, about half the offer price, as investors who bought in before the massive IPO were allowed to sell a tranche of 271m shares. These investors (whose number includes agency group Interpublic) were allowed to sell for the first [...]
Posted in Finance, Media, News | Tagged facebook, ipo, Mark Zuckerberg, mobile, price slump, share sales
By Staff on July 18, 2012
New research from the World Federation of Advertisers (WFA) and Warc has highlighted the changes that brands face in dealing with the torrent of data being generated by digital channels. A survey of senior marketers with global or regional responsibilities at major multinational brands found that many fear they will drown in data and as [...]
Posted in Clients, Media, News, Research | Tagged data, digital kpis research, mobile, online, social media, Stephan Loerke, wfa, world federation of advertisers
By Stephen Foster on July 6, 2012
Former Kinetic boss Eric Newnham (left) has now completed his earn-out deal with WPP (a marathon rather than a sprint) and it looks like his involvement with mini outdoor specialist agency Talon is indeed going to be his new big thing Currently the out of home media market is dominated by WPP’s Kinetic (now officially [...]
Posted in Agencies, Clients, Creative, Finance | Tagged aegis, blis media, Eric Newnham, ipads, Jerry Buhlmann, kinetic, mobile, out of home media, ptarmigan, Sir Martin Sorrell, talon, WPP
By Stephen Foster on April 23, 2012
Former Kinetic boss Eric Newnham (pictured) has made his first public reappearance since completing the earn-out of the out of home giant to WPP, becoming chairman and a shareholder of media targeting specialist Blis Media. Blis aims to help media agencies target consumers precisely through real time bidding (RTB), cutting down waste and targeting consumers [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged blis media, earnout, Eric Newnham, experiential, Gregor Ibister, infinity+ software, kinetic, media agencies, mobile, online, poster publicity, real time bidding, rtb, segmentation, tablets, targeting, WPP
By Stephen Foster on March 14, 2012
A new survey by the World Federation of Advertisers (WFA) of its members reveals that almost 60 per cent of global marketers are shifting budget to focus on new markets for growth. Nearly 95 per cent think future growth will come from outside the US. Based on 65 responses from marketers representing nearly $40bn in [...]
Posted in News | Tagged best practice, durex, emerging markets, global marketers, global marketing conference, insular us, mobile, new survey, red bull, social marketing, Stephan Loerke, wfa, world federation of advertisiers
By Angie Dean on February 16, 2012
Ford is betting the ranch on small cars (the Focus is its first ‘world’ model since the Model T) and it’s taking the unusual step of unveiling its likely successor to the smaller Fiesta, the B-MAX, at the Mobile World Conference in Barcelona on February 27. The car was expected to make its debut at [...]
Posted in Clients, News | Tagged b-max, c-max, fiesta successor, focus, ford, geneva motor show, golf, mobile, mobile world conference, Stephen Odell, technology, toyota, volkwagen, vw
By Staff on November 18, 2011
Next year’s Cannes Lions International Festival of Creativity (phew!) will add awards for mobile communications and branded entertainment to its never-ending list. The festival organisers have signed up New Zealander Tom Eslinger, Saatchi & Saatchi Worldwide’s digital creative director, to head up the Mobile jury. The Mobile Lions will reward the best work which lives [...]
Posted in Agencies, Clients, Creative, News, PR | Tagged apps, branded entertainment, cannes lions international festival of creativity, cyber jury, mobile, new awards categories, saatchi & saatchi worldwide digital creative director, Tom Eslinger
By Angie Dean on June 29, 2011
So why should Google+, Google’s latest social media whizz work where Google Buzz and numerous other attempts to rival Facebook failed? According to Google engineering V-P Vic Gundotra current online sharing (ie Facebook) is “awkward” and “broken” and Google aims to “fix it.” Gundotra says Google+ allows users to separate online friends and family into [...]
Posted in Media, News | Tagged ad-friendly, circles, facebook, friends, google, google buzz, hangouts, huddles, mobile, segmentation, social media, sparks, Vic Gundotra
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