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By Paul Simons on February 5, 2013
Trust seems to be a growing issue for brand owners. The latest scandal has been the horsemeat saga in burgers. Tesco (left) acted instantly with full page ads in the national press apologising followed up by a further full page ad informing the public what they have discovered and what they are doing about it. [...]
Posted in Analysis, Clients, Finance, News, Politics, Research | Tagged banks, brands, brandz survey, cadbury, horsemeat, Kraft, millward brown, society, Tesco, trust
By Staff on January 20, 2013
And here’s what the survey from WPP’s research company Millward Brown says: This year’s ranking shows that brands are becoming more important to the Chinese consumer. Despite a challenging economic environment, strong brands outperformed their competitors and the broader stock market. China is not immune to the global economic environment, and this year the total [...]
Posted in Agencies, Clients, Finance, News, Research | Tagged Adrian Gonzales, baidu, brandz survey, China, china mobile, David Roth, millward brown, research, stepwolves, top chinese brands, WPP
By Staff on May 22, 2012
Yes it does, really. BrandZ is WPP and research company Millward Brown’s annual study of the world’s biggest brands, combining financial info and consumer reports. This year’s study shows that 77 per cent of the top 100 have women in the boardroom, the average value of these brands is $27bn (double the men only amount) [...]
Posted in Clients, Finance, News, Research | Tagged africa, apple, biggest brands survey, brandz, coca-cola, David Roth, Eileen Campbell, fastest-growing companies, google, IBM, massmart, millward brown, samsung, technology, telecoms, walmart, women, WPP
By Stephen Foster on May 20, 2011
Do you remember the ‘hidden persuaders’ and ‘subliminal advertising’ scares of the 1950s and 1960s? Well obviously you don’t (and neither do I but we’ve all all read about them). But the two behemoths of the research world want to know what’s going in your brain and it looks as though WPP has lost out [...]
Posted in Agencies, News, Research | Tagged A K Padeep, David Calhoun, hidden persuaders, Joe Mandese, media daily news, millward brown, mynd, neurofocus, nielsen, subliminal advertising, WPP
By Stephen Foster on May 16, 2011
Eric Salama, chairman and CEO of WPP’s giant research business Kantar, is also taking over from Pedro Ros as CEO of TNS, the research company WPP bought for £1.1bn in the summer of 2008. Ros, a TNS lifer, is becoming non-executive chairman in place of Jamie Hall. Salama, one-time director of strategy on the WPP [...]
Posted in Agencies, Finance, News, Research | Tagged bmrb, commarco, Eric Salama, Jamie Hall, lehman brothers, millward brown, nielsen, Pedro Ros, recession, scholz & friends, Sir Martin Sorrell, taxi, taylor nelson sofres, tns, WPP, wpp debt
By Staff on May 10, 2011
WPP-owned researcher Millward Brown (which produces the BrandZ survey) and agency JWT have had the bright wheeze of producing a new website Brand Toys depicting some 3,000 brands as cuddly toys. At least we think they have as, first thing Tuesday following the announcement, you couldn’t get on it. Is this a technical glitch or [...]
Posted in Agencies, Clients, News, Research | Tagged brand toys, branz, JWT, millward brown, technical glitch, WPP
By Stephen Foster on May 9, 2011
Millward Brown’s Brandz survey tries to combine image and financial performance for its rankings so Apple has surged 84 per cent over the past year to knock Google off the top spot with a brand valuation of $153bn (its market valuation is $322bn). Google, top for the past four years, is valued at $111bn (down [...]
Posted in Clients, Finance, News | Tagged android, apple, brand rankings, brandz, coca-cola, facebook, google, hewlett-packard, marlboro, McDonalds, millward brown
By Staff on March 22, 2011
Researchers Millward Brown and Dynamic Logic with the World Federation of Advertisers (WFA) have researched what people around the world gain by becoming fans of brands, what global marketers expect from social media and what drives most value for both groups. Their Value of a Fan report suggests ten key factors as driving a stronger [...]
Posted in Clients, Media, News | Tagged Duncan Southgate, dynamic logic, millward brown, Robert Dreblow, social media fan pages, value of a fan, world federation of advertisers
By Stephen Foster on April 27, 2010
The fourth Brandz survey from WPP’s Millward Brown research company has Google on top, valued at over $100bn, followed by Microsoft, Coca-Cola, IBM and McDonald’s. No surprises there, apart from the absence perhaps of Apple and Facebook, surely the movers and shakers in the brand world in 2009? Well Apple comes sixth but Facebook is [...]
Posted in Clients, Finance, News | Tagged apple, brandz, facebook, google, IBM, millward brown, WPP
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