Millward Brown, WPP-owned Kantar’s global brand research consultancy, has appointed Louise Ainsworth (left) as its new UK CEO. Ainsworth joins from advertising and media data company WARC where she has been CEO since 2012.
Prior to WARC Ainsworth was senior vice-president for Nielsen’s international Advertiser Solutions team and MD EMEA at Nielsen Online. She has also led digital teams at OgilvyOne London and Organic and has held marketing and strategy roles at the BBC, Bain & Company and Shell International. Ainsworth will report to Tim Wragg, CEO UK & Ireland for Kantar’s Consumer Insights unit.
Ainsworth says: “I have long admired Millward Brown’s leadership in brand insight, characterised by its consultative approach, focus on clients and ability to create innovative solutions around client needs. In an increasingly challenging marketing environment, clients need partners with deep expertise to help drive ROI from communications across all media touchpoints. Kantar and Millward Brown are uniquely positioned to provide the insights and advice required to support clients in all aspects of their marketing agenda.”
Wragg says: “I am delighted that Louise is joining Millward Brown and my senior leadership team. Her extensive experience in senior consulting, digital and marketing roles makes her ideally suited to lead Millward Brown UK at a time when our portfolio of media and digital solutions is stronger than ever. She brings a perspective that will help us ensure we focus on answering the right questions – those that will enable our UK clients to grow the return on their brand investment across all media.”
Ainsworth will replace UK managing director Dale Beaton who is moving to SVP global practice lead, Millward Brown.