By Staff on April 25, 2013
Something called the Reputation Institute, which represents ‘reputation managers,’ has produced a survey of the world’s most reputable companies based on soundings among consumers in 15 large countries. Reputation is defined by the level of ‘trust, admiration, respect and good feeling stakeholders have towards a company.’ And upscale German carmaker BMW sits proudly on top [...]
Posted in Clients, Media, News, PR, Research | Tagged bmw, Disney, google, Mercedes, reptrak survey, reputation institute, reputation managers, Sony, world's most reputable companies
By Stuart Smith on January 29, 2013
Roll up, roll up, for the most expensive ad in the world. Volkswagen is about to spend $10m on a single, minute-long airtime execution. Why so pricey? Well, it’s not production values that make it so – however meticulous the ad’s attention to detail – but the fact that it is airing during America’s premier [...]
Posted in Agencies, Analysis, Creative, Finance, Media, News | Tagged $10m, deutsch la, Kate Upton, Mercedes, super bowl, Tom Kuntz, volkswagen, vw, world's most expensive ad
By Staff on November 22, 2012
Simon Gill joined digital agency LBi in 2006 as head of design for the web development team with responsibility for interaction and user experience design. He was rapidly promoted to creative director and is now executive creative director. He has helped to judge the D&AD Awards, Guardian Megas, Cresta, Creative Showcase, BIMA and New York [...]
Posted in Agencies, Analysis, Clients, Creative | Tagged desert island ads, digital, lbi, lynx, Mercedes, orange, Simon Gill
By Stephen Foster on June 22, 2012
I’ve not been very kind to some of the Cannes Lions winners at this year’s adfest (or should that be comms fest?) but the two Grand Prix winners in the Outdoor category deserve better. Here’s Ogilvy Shanghai’s Coca-Cola poster from student Jonathan Mak Long. Mak Long first rocketed to attention with his Apple logo in [...]
Posted in Agencies, Clients, Creative, News | Tagged apple, cannes, coca-cola, Jonathan Mak Long, jung von matt, Mercedes, ogilvy shanghai, outdoor grand prix, Steve Jobs
By Stephen Foster on June 19, 2012
Not a lot really, just that you won a Lion the year before and have written a decent submission paper explaining why your campaign worked (a bit like university course work). It’s not that BBH’s campaign for Unilever’s Axe (or Lynx, depending in which country your armpit is situated) is bad; it’s had its peaks [...]
Posted in Agencies, Clients, Creative, News | Tagged axe, bbh, cannes, Coke, creative effectiveness grand prix, google, Harvey Gabor, lynx, Mercedes, mobile grand prix, outdoor, unilver
By Stuart Smith on February 25, 2012
You’ve got to admire the mettle of the man. Publicis Groupe chief executive Maurice Lévy may have his hands full with a corruption scandal at Betterway, one of PG’s principal Chinese subsidiaries, but his appetite for acquisitions in that part of the world is undiminished. It has come to my attention that PG is close [...]
Posted in Agencies, Clients, News | Tagged betterway, china car business, hyundai, Maurice Levy, Mercedes, oriental & rende, publicis groupe, Stuart Smith, WPP
By Staff on January 11, 2012
For years now BMW has been running its ode to ‘Joy’ as the core of its advertising, to mixed effect even though the Bavarian motor monster has been winning share from all its rivals all over the world. Last year it overtook Toyota’s Lexus as the biggest-selling US luxury car brand, beating off a strong [...]
Posted in Agencies, Clients, Creative, News | Tagged bmw, joy campaign, kirshenbaum senecal & partners, lexus, Mercedes, super bowl, toyota, ultimate driving machine, us luxury car leader, wcrs
By Stephen Foster on December 16, 2011
WPP just loves inventing new agencies from within its extensive resources (boss Sir Martin Sorrell clearly thinks his biggest clients don’t want to share his company’s talents with the hoi polloi) and now it’s going to create another in New York for Ford’s embattled luxury Lincoln brand. WPP-owned JWT has traditionally taken the lead in [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged Alan Mulally, audi, blue hive, bmw, ford, ford focus, jaguar land rover, lexus, lincoln, luxury market, Mercedes, new boutique agency, Sir Martin Sorrell, team detroit
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