media agencies
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Ad Tech
Investment house MCap eyes bigger role as Omnicom trading boss Zonfrillo joins
There are all sorts of new beasts padding through the media landscape and one such is MCap, a US-based media…
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Ad Tech
Why programmatic media buying faces a stormy future
Media agencies have taken a fair old pummelling recently – although currently they’re on the front foot hammering Google/YouTube and…
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Ad Tech
Andy Pearch of MediaSense: how a ‘stampede to certainty’ is turning media agencies into vendors
Be careful what you wish for. Andy Pearch (below), co-founder of global media advisory firm MediaSense, reveals how media agency…
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UK ad folk driven mad by stress says new NABS survey
A study commissioned by the UK’s NABS advertising charity has revealed that a quarter of workers (23 per cent) in…
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Desmond puts the boot into old chum Sorrell over GroupM’s TV buying power
If there’s one thing stranger than Channel 5 and Express Newspapers owner Richard Desmond (‘Dirty Dickie’ to his enemies because…
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Does the world (and Omnicom) need yet another media agency network?
Omnicom maybe does, at the moment it has two – OMD and PHD – under its OMG holding operation (OMD/OMG…
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WPP’s Mindshare does without creatives for new Royal Caribbean launch – campaign overboard!
Did you ever wonder what all those WPP media agencies (Mindshare, MediaCom, MEC, Maxus and no doubt many others still…
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Is the media industry ready for a future where an algorithm plans and buys media?
This is the question posed in a survey to promote the forthcoming Festival of Media Global 2013 (why not Festival…
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