The Oscars (they don’t seem to call them Academy Awards any more) commands the second-biggest 30-second rate after the Super Bowl ($1.8m ratecard) so there were some interesting new offerings aired last night (Sunday). Here’s one for Samsung’s tablet Note 10.1 featuring wacky film director Tim Burton from 72andSunny. All their current stuff has a [...]
Here’s Faris Yakob (pictured), who glories in the title of chief innovation officer at MDC Partners and also works at Kirshenbaum Bond, describing how ad agencies need to reinvent the wheel to be, er, ad agencies. My friend George Parker says he was once called Fred Smith – there’s something to conjure with even if [...]
It would be nice to think that Johnson & Johnson’s newly announced review of its £1.7bn annual advertising spend was driven by a need for greater creative consistency. But it isn’t. Money’s the thing – saving it that is. J&J may be one of the world’s biggest brands, but it’s also a company in trouble. [...]
Relief for StrawberryFrog, the maverick but financially-challenged New York advertising micro-network, is nigh. SF founder Scott Goodson has realised his 30 per cent investment in Sao Paolo agency StrawberryFrogPeralta, which he set up with Brazilian creative whizzkid Alexandre Peralta in 2007. The way Peralta (pictured) tells AdAge the story, break-up was all his idea. SF [...]
Not very much of the Elvis Presley classic alas but the opening few bars herald the return of Fiat (the new owner of Chrysler of course) to the US market with its cute Fiat 500, its revamp of 1957′s iconic Cinquecento ‘people’s car’. The campaign, by MDC-owned 72andSunny, is low key, deliberately it seems, Fiat, [...]
After a turbulent few years Burger King, now under yet another new owner Brazilian-backed 3G Capital, has dumped high-flying agency Crispin Porter + Bogusky. Burger King has been through so many changes of direction recently as it has tried (and failed) to keep up with renascent McDonald’s that it’s no surprise that the agency has [...]
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