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By Staff on November 1, 2012
Canada-based MDC Partners, run by financier Miles Nadal (left), has challenged the big boys of the advertising arena by snapping up a number of well-regarded agencies, most notably Crispin Porter+Bogusky, Anomaly, 72and Sunny and Kirshembaum Bond. MDC has never made a profit, preferring instead to surf over a tidal wave of borrowed money in the [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged 72andsunny, anomaly, crispin porter+bogusky, Lori Senecal, mdc partners, Microsoft, Miles Nadal, windows 8
By Stephen Foster on October 11, 2012
In his last incarnation at MDC Partners, the company that bought the agency he founded Crispin Porter+Bogusky, Alex Bogusky rejoiced in the title of chief insurgent officer. Well he’s back in the ad business, sort of, and has just made this film for the Center for Science in the Public Interest (CSPI) kicking the soft [...]
Posted in Clients, Creative, News, PR, Research | Tagged Alex Bogusky, Coke, crispin porter+bogusky, cspi, mdc partners, obesity, Pepsi, polar bears
By Angie Dean on July 12, 2012
Which just happens to be based in Boulder, Colorado, home of Bogusky’s former agency Crispin Porter+Bogusky, now owned by Miles Nadal’s MDC Partners. The new agency, where Bogusky is a both a shareholder and creative director, was founded last year by Dave Schiff, Scott Prindle and John Kieselhorst who say it’s going to focus on [...]
Posted in Agencies, Clients, Creative, Finance, News, Politics, PR | Tagged Alex Bogusky, american products, crispin porter+bogusky, made collection, made in america, made movement llc agency, mdc partners
By Stephen Foster on March 26, 2012
it was only a matter of time before Miles Nadals’ ambitious marcoms group MDC Partners tackled the world of media planning and buying in a serious way and it has taken the plunge by buying a majority stake in US media independentTarget Cast, managed by founders Steve Farella and Audrey Siegel. TargetCast claims billings of [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged 72andsunny, anomaly, Audrey Siegel, crispin porter, expedia, group, mdc partners, Miles Nadal, pfizer, publicis groupe, Steve Farella, targetcast, us media independent, vivaki, WPP
By Stephen Foster on November 18, 2011
Self-professed mould breaker agency Anomaly, which sold 60 per cent to Canadian marcoms outfit MDC in February, is to open an office in Amsterdam. The agency has poached Grey Amsterdam managing director Hazelle Klonhammer (pictured), an Australian, to head the new shop as managing director with Dutch-born New York partner Richard Mulder also closely involved. [...]
Posted in Agencies, Clients, Creative, News | Tagged 180 amsterdam, amsterdam, anomaly, apps business, beeline telecoms, Carl Johnson, Hazelle Klonhammer, mdc partners, nike, Richard Mulder, russia, stawberryfrog, the dam armada, wieden+kennedy amsterdam
By Angie Dean on September 27, 2011
Former Lowe London boss Matthew Bull is setting up a new agency in New York, The Bull-White House, with backing from Toronto-based marcoms group MDC partners. MDC, which owns Crispin Porter+Bogusky and 72and Sunny among others, will own 51 per cent of the new agency which opens its doors with business from Labatt and social [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged 72andsunny, Andrew Whitehouse, crispin porter+bogusky, foxp2, jwt new york, labatt, Lee Davis, lowe & partners, lowe bull, Lowe London, Matthew Bull, mdc partners, new agency, syncapse, the bull-white house
By Angie Dean on September 19, 2011
Miles Nadal’s Toronto-based MDC Partners, owner of Crispin Porter+Bogusky and 72andSunny among others, has bought a majority stake in high-flying fashion ad agency Laird+Partners. Laird was founded in New York by Trey Laird in 2002 and numbers Donna Karan, Tommy Hilfiger, Karl Kagerfeld and Calvin Klein among its clients. It also works for Hilton hotels, [...]
Posted in Agencies, Clients, Creative, Finance | Tagged 72andsunny, acquisition, burberry, calvin klein, crispin porter+bogusky, donna karan, ebay, hilton hotels, karl lagerfeld, laird+partners, luxury goods, LVMH, mdc partners, Miles Nadal, tommy hilfiger, toronto, Trey Laird
By Stephen Foster on July 14, 2011
Publicis Groupe CEO Maurice Levy is dispensing his euros again, this time lining up a deal to buy leading US social media agency Big Fuel. Big Fuel was founded by Avi Savar in 2008 as a branded content agency but rapidly switched to focus on providing social media expertise for big brands. Kirshenbaum Bond Senecal [...]
Posted in Agencies, Clients, Finance, News | Tagged big fuel, digitas, Jean-Yves Naouri, Jon Bond, kirshenbaum bond senecal & partners, Lori Senecal, Maurice Levy, mdc partners, publicis groupe, razorfish, Richard Kirschenbaum, rosetta marketing group, vivaki
By Angie Dean on June 15, 2011
Crispin Porter+Bogusky may have been voted Ad Age’s Agency of the Decade just 18 months ago but since then the MDC-owned creative hotshop has not had the best of times. It recently lost $300m Burger King to Dentsu’s Mcgarrybowen and now it’s split with Diageo’s market-leading Jose Cuervo tequila brand. Jose Cuervo is a mere [...]
Posted in Agencies, Clients, Creative, News | Tagged Ad Age, agency of the decade, Alex Bogusky, anomaly, backmann family, burger king, captain morgan, crispin porter+bogusky, diageo, jose cuervo tequila, mdc partners, tanqueray gin, wieden+kennedy
By Stephen Foster on June 9, 2011
And it has ‘just do it’ on the end frame (actually I can remember saying this to recalcitrant hacks before Nike did). Wieden+Kennedy and Nike are synonymous of course although the agency, publicly at least, says it’s cool about its clients using other agencies so long as they’ve got most of the budget. But this [...]
Posted in Agencies, Clients, Creative, News | Tagged 72andsunny, bass line, chrysler, Eminem, global campaign, mdc partners, new ad, nike, portland, skaters surfboarders snowboarders, w+k, wieden+kennedy
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