By Stephen Foster on May 7, 2013
Time was when most ads seemed to fix upon mother-daughter or, slightly less often, mother-son relationships but these days it’s dads in the driving seat. We’ve had McDonald’s boyfriend fixing things with stepson over a Big Mac from Leo Burnett (a dad relationship of sorts) and VW Polo’s for Adam&Eve/DDB featuring father-daughter bonding. Watching some [...]
Posted in Agencies, Clients, Creative, News | Tagged bbh, boyfriend-son, britvic, good to be a dad, leo burnett, McDonalds, pals tv ad, relationship counselling, robinsons, tv campaign, vw polo
By Staff on April 23, 2013
McDonald’s has been having a hard time in Japan it seems, with sales and profits falling. Is the problem that sushi’s nicer? Anyway, one of its strategies to drag itself out of this slough of despond is better marketing and also better recruitment, so it’s joining the rush to dance crazes (Gangnam/Harlem Shake) with its [...]
Posted in Clients, Creative, Finance, Media, News, PR | Tagged dance, gangnam, harlem shake, japan, mccrew, McDonalds, recruitment video
By Staff on April 15, 2013
Marketing is all about looking for an angle and one of the most successful in the branded restaurant trade is breasts – as exemplified by the $1bn turnover US chain Hooters. Now entrepreneur Doug Guller is trying to steal a march on his mammary-obsessed rivals (who also include Tilted Kilt, Mugs N Jugs and Twin [...]
Posted in Clients, Creative, News | Tagged bikini sports bar and grill, branded restaurants, breastaurants, Doug Guller, kfc, McDonalds, texas, tilted kilt, twin peaks
By Staff on April 12, 2013
Scam ads are turning into an epidemic – or maybe we’re just noticing them after the JWT India Ford Figo fiasco. Now agency Arnold Worldwide is in the mire over a thoroughly weird mental health type ad for McDonald’s that ran on Boston’s subway, which it admits was unauthorised. “You’re not alone,” it says, “millions [...]
Posted in Agencies, Clients, Creative, Media, PR | Tagged arnold worldwide, bbdo proximity, boston, david jones, ddb mundra, dhl, ford figo, goafest, havas, jwt india, McDonalds, unauthorised ad, you're not alone
By Staff on March 11, 2013
Well this doesn’t sound very, er, family-oriented but that’s what they’re ordering in the US these days. It doesn’t actually feature on the menu but, apparently, if you ask for a McGangBang the server keys in a Double Cheeseburger and a McChicken Sandwich, both from the one dollar budget menu, and you squish the Chicken [...]
Posted in Clients, News | Tagged budget menu, chicekn sandwich, double cheesburger, McDonalds, mcgangbang
By Stephen Foster on February 1, 2013
Leo Burnett in London continues to work small miracles for McDonald’s and now it’s moved on to fixing family relationships. This McD as social worker film has the young Kes-type hero coming to terms with his mum’s new boyfriend thanks to a Big Mac. It could all be yucky in the extreme – but isn’t. [...]
Posted in Agencies, Clients, Creative, News | Tagged family relationships, gorgeous, kes, leo burnett, McDonalds, tv ad, Vince Squibb
By Stuart Smith on January 18, 2013
Until a couple of days ago, few outside the food retail and logistics business would ever have heard of Silvercrest. Now it has achieved household notoriety as the weak-link in the food chain that has served illegal horse meat up on British tables, in the guise of own-label supermarket beef burgers. The reputational damage has, [...]
Posted in Clients, Finance, News, PR | Tagged aldi, burgers, horse meat, Irish inspectors, lidl, McDonalds, slivercrest, Tesco, value products
By Stephen Foster on November 16, 2012
Consumer goods giant Procter & Gamble is cutting nearly 6,000 non-manufacturing jobs with ‘overlapping’ marketers set to take more than their fair share (if fair is what it is). So far roughly 1,000 marketers have been shown the door. And the company plans to batten down on agency costs too by running the same campaign [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged agency fees, ddb, job cuts, leo burnett, Marc Pritchard, McDonalds, procter & gamble, publicis groupe, saatchi & saatchi, wieden+kennedy
By Stephen Foster on November 16, 2012
The mighty McDonald’s, which seemed to have ridden out the recession as rivals Burger King and Pizza Hut struggled, has a nasty case of indigestion, posting its first monthly sales decline in nine years. First one to fall on her sword is the US business head Jan Fields, a 35-year company veteran, who is being [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged ddb, heye & partner, i'm lovin' it, Jan Field, Jeff Stratton, leo burnett, McDonalds, sales dip
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