By Stephen Foster on May 20, 2013
Bacardi has turned to agency veterans Jeff Weiss and Paul Opperman of OW and Lee Daley former chief strategy officer of McCann, to try to revive Bacardi in the US. The drinks giant recently appointed BETC London to handle its global account so it’s not clear if this is in partnership with the three (who [...]
Posted in Agencies, Clients, Creative, News | Tagged bacardi, betc, cuba libre, Jake Scott, Jeff Weiss, Lee Daley, mccann, new campaign, ow, Paul Opperman
By Stephen Foster on May 17, 2013
***A happy man tonight will be Sir Martin Sorrell, boss of WPP. He’s seen Omnicom slashing jobs at BBDO, after Interpublic’s McCann the world’s biggest agency network, following the loss of $300m Gillette to WPP’s Grey. More than that, he’ll see Omnicom boss John Wren’s reliance on his three big creative agency networks – BBDO, [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged bbh, chevrolet, Gillette, goodby silverstein, mccann, neogama, New York, omnicom, Patrick Lafferty, presenters, radio4, Sarah Montague, Sir Martin Sorrell, today programme, WPP
By Stephen Foster on May 17, 2013
Omnicom agencies BBDO and Goodby Silverstein have been wielding the axe according to Ad Age, with around ten per cent of BBDO’s staff – hundreds of people – being laid off in the wake of the loss of $300m Gillette to Grey. Goodby Silverstein is much smaller but recently opened in New York and Detroit; [...]
Posted in Agencies, Clients, Finance, News | Tagged bbdo, chevrolet, general motors, Gillette, goodby silverstein, job losses, mccann, omnicom
By Stephen Foster on May 3, 2013
The big story of the past two weeks has been uber-successful New York (and Sydney and Auckland) agency Droga5′s decision to venture into further territories; initially London. But do such micro-networks really have a chance of succeeding? BBH tried it with a string of half a dozen agencies across across the world and it didn’t [...]
Posted in Agencies, Clients, Creative, Media, News, PR | Tagged BBC, bbh, Dave Droga, droga5, Jimmy Savile, Linus Karlsson, mccann, mccann melbourne, micro-network, Stuart Hall, webbys
By Stephen Foster on May 2, 2013
McCann seems to have topped the global agency stakes at this year’s Webby Awards (it thinks it has anyway) with ten; spearheaded by McCann Melbourne’s ‘Dumb Ways To Die’ for the local Metro system. This was awarded the most Webbys for a single campaign, hardly surprising for a film that has garnered over 45m YouTube [...]
Posted in Agencies, Clients, Creative, News | Tagged cannes lions, chipotle, dumb ways to die, Emily Lubitz, John Mescall, mccann, melbourne metro, online film, safety message
By Stuart Smith on April 29, 2013
Having, a while back, complimented Chris Macdonald on the improved quality of his tailoring, it would be churlish not to congratulate London’s sharpest suit on landing the hot seat at McCann New York, where he will soon become president. Macdonald (left), who combines the position of McCann London group chairman with agency chief executive, is [...]
Posted in Agencies, Analysis, Clients, Creative, News, PR | Tagged Chris Macdonald, general motors, Harris Diamond, Interpublic, mccann, mccann worldgroup, New York, Nick Brien, Stuart Smith, Thom Gruhler
By Stephen Foster on April 19, 2013
What does it take to be a successful boss of McCann in the UK? Essentially, as captain of the ship, you repel boarders and maintain the agency’s status as the second-biggest in the UK (way behind Omnicom’s AMV/BBDO) even though you go through annual agonies about the creative work being shit and nobody liking you [...]
Posted in Agencies, Analysis, Clients, Creative, News | Tagged Chris Macdonald, Linus Karlsson, London, management changes, mccann, New York
By Stephen Foster on April 2, 2013
Thought Mastercard and McCann had taken leave of their senses when I first saw this; but it’s not an ad just 12 different idents for Mastecard’s sponsorship of the Champion’s League. Here’s the ad and it’s a pretty good ‘use of winsome child in thirty seconds,’ a category that almost used to define advertising but [...]
Posted in Agencies, Clients, Creative, News | Tagged Champions League, idents, mastercard, mccann, tv ad, visas, winsome child
By Stephen Foster on March 14, 2013
In the ancient world when a leading figure had fallen out of favour they used to destroy all his statues (hers didn’t get them, alas). Much the same has been happening to departed General Motors CMO Joel Ewanick and now his main construct, a GM in-house agency made up of Omnicom’s Goodby Silverstein and Interpublic’s [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged commonwealth agency, general motors, goodby silverstein, Interpublic, Joel Ewanick, Linus Karlsson, mccann, omnicom
By Stephen Foster on February 12, 2013
Here’s the first taster of Chevrolet’s eagerly-awaited ‘Find New Roads’ campaign – taking over from the unloved ‘Chevy Runs Deep’ and a right old mish-mash it is. This was perhaps inevitable as Chevrolet, by far General Motors’ biggest brand, chose to cobble together tasters of forthcoming individual model campaigns for its ads in the Grammys [...]
Posted in Agencies, Clients, Creative | Tagged chevrolet, chevy runs deep, commonwealth, find new roads, goodby silverstein, grammys, Interpublic, mccann, new range ad, omnicom, tv campaign
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