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By Stephen Foster on March 16, 2012
A lot of people would tell you that it matters not a jot who is the biggest agency in any country, ranked by media billings. Creative agencies don’t spend the media money and, in the YouTube age, fees don’t necessarily relate to billings either. Income therefore is a more accurate measure. Campaign has just produced [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged amv/bbdo, bartle bogle hegarty, bbh, bilings, british airways, campaign, ddb/leo burnett, dulux, income, m&c saatchi, nielsen, school reports, top UK agencies, virgin media, Waitrose
By Stephen Foster on March 9, 2012
Most people were probably expecting Visit England’s big new campaign to try to persuade people to stay in the old country for their holidays this year to be a tiresome melange of pics of the Queen’s Diamond Jubilee, windswept beaches and draughty moors, fronted by old thesps like Julie Walters (yawn) and Stephen Fry (double [...]
Posted in Agencies, Clients, Creative, News | Tagged bridlington, David Hockney, diamond jubilee, giant's causeway, golden square, harry potter, Julie Walters, la, m&c saatchi, northern ireland, Rupert Grint, Stephen Fry, visit england campaign
By Stuart Smith on March 7, 2012
Few in the ad industry will lament the departure of Steve ‘Yoda’ Hilton, David Cameron’s director of strategy. Indeed, such is the relief that he is going, some would willingly pack the diminutive ‘blue sky’ thinker’s bags, as he contemplates a year’s ‘sabbatical’ with his family in California. Politically speaking, California is the sunny side [...]
Posted in Agencies, Media, News, Politics | Tagged bailey report, blue sky thinking, california, children, coalition government, coi, David Cameron, demon eyes poster, Francis Maude, m&c saatchi, Maurice Saatchi, saatchi & saatchi, Steve Hilton, Tony Blair, Tory Party, us-style ad council
By Stephen Foster on February 16, 2012
M&C Saatchi executives have been grumbling into their cappuccinos for years about losing the British Airways account to Bartle Bogle Hegarty. BA was the account that made M&C pssible (or gave it lift off anyway) when it followed Charles and Maurice Saatchi, David Kershaw, Bill Muirhead and Co to M&C when the Saatchi brothers (pictured) [...]
Posted in Agencies, Clients, Creative, News | Tagged $100m account, abu dhabi, BA, bartle bogle hegarty, Bill Muirhead, british airways, Charles and Maurice Saatchi, David Kershaw, etihad airways, etihad stadium, m&c saatchi, manchester city, manhattan commercial, saatchi & saatchi, world's favourite airline
By Angie Dean on February 13, 2012
British freelance writer and director, and former award-winning copywriter, Matt Follows is joining Clemenger BBDO Sydney as a creative director under ECD Paul Nagy. Follows, who won a Cannes Gold for British Airways at M&C Saatchi and a D&AD pencil for Nike at Wieden+Kennedy, is an interesting character, taking time out to gain a Masters [...]
Posted in Agencies, Clients, Creative, News | Tagged british airways, clemenger bbdo sydney, foxtel, kings college london, m&c saatchi, Matt Follows, neuro linguistics, nike, Paul Nagy, wieden+kennedy london
By Stephen Foster on February 7, 2012
Well there’s a lost cause for a start – and I thought the coalition government had decided not to ‘waste’ any more money on advertising. By and large the Brits hate being told what to do by bossy government although agencies seize on the opportunity gleefully of course. Actually this is a pretty good effort [...]
Posted in Agencies, Clients, Creative, News, Politics | Tagged anti-smoking ads, benson & hedges, change4life, charles saatchi, drink less, health education council, m&c saatchi
By Staff on January 30, 2012
London’s M&C Saatchi, which folded its first stab at New York into its Los Angeles office in 2007, is returning to the fray with a new operation headed by former Euro RSCG CEO and chief digital officer Jeff Brooks (pictured). The news won’t have the kings of Madison Avenue quaking in their boots but M&C [...]
Posted in Agencies, News | Tagged Euro RSCG, Jeff Brooks, m&c saatchi, Moray MacLennan, new york office, saatchi & saatchi, Saatchi brothers
By Stephen Foster on October 20, 2011
Well this is an ambitious move by Saatchi London (and Fallon) boss Robert Senior; can radio programme guy Andy Parfitt (pictured), former head of the UK’s biggest pop music radio station Radio 1, recruit the kind of people Saatchi London (and Fallon, what’s the difference?) needs to put it back on top of the creative [...]
Posted in Agencies, Clients, Creative, News | Tagged Andy Parfitt, audi, cadbury's gorilla, carling, charles saatchi, fallon, golden square, John Lewis, kevin roberts, Laurence Green, lovemarks, m&c saatchi, Maurice Saatchi, music, Phil Collins, Phil Rumbol, publicis groupe, radio 1 boss, Richard Flintham, robert senior, saatchi & saatchi london
By Angie Dean on September 30, 2011
M&C Saatchi has joined the growing list of London agencies competing for top creative talent and has hired top creative team Matt Pam and Simon Hipwell from CHI & Partners, formerly Clenmow Hornby Inge. CHI is 49 per cent owned by WPP. Since the summer London creatives have been upping sticks in increasing numbers; the [...]
Posted in Agencies, Clients, Creative, News | Tagged CHI, China, clenmow hornby inge, creative moves, ddb, Graham Fink, lowe & partners, m&c saatchi, Matt Goodwin, Matt Pam, ogilvy & mather, Simon Hipwell, the red brick road, top london creatives, WPP
By Stephen Foster on September 25, 2011
It’s taken British Airways and agency Bartle Bogle Hegarty (which won the account from M&C Saatchi back in 2005) a hell of a long time to produce a big new brand campaign but its new offering ‘To fly, to serve’ has been pretty well received. It’s a lovely thing to look at and tugs at [...]
Posted in Agencies, Clients, Creative, News | Tagged bartle bogle hegarty, bbh, boac, british airways, business class customers, cabin staff, gatwick, heathrow, industrial disputes, m&c saatchi, new brand campaign, pilots, sex objects, stewardesses, Stuart Smith, to fly to serve, virgin atlantic
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