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Tag Archives: m&c saatchi

M&C’s Kemp foresees AI taking over from copywriting

My thanks to Business Insider, via George Parker’s Adscam, for this one. Camilla Kemp (left) newly-ensconced as COO of M&C Saatchi, speaking about an “artificially intelligent” billboard the agency has installed in London’s Oxford Street, says: “God, if the sophistication ...

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M&C restructures with sale of London agency shares

Four top managers at M&C Saatchi have bought a 30 per cent stake in the quoted group’s London agency in a deal which values London at an estimated £25m. The deal has been effected by a company loan to CEO ...

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Senior duo to quit M&C’s LIDA marketing agency

M&C Saatchi, currently suffering a torrid time at its flagship ad agency, has suffered another couple of blows at LIDA, its high performing marketing agency. Havas Helia (formerly EHS) has poached LIDA COO Louise Whitcombe (below) to be its new ...

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M&C gives Blue Cross dog Baxter a human dimension

M&C Saatchi makes its debut for animal charity Blue Cross with this tale of a pooch who abandons domestic violence in one household for, it hopes, happier times in another. The dog is called Baxter so, no doubt, he’ll have ...

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