By Stephen Foster on August 16, 2012
Adjusting to life within a big holding company (especially if it’s called WPP) is not always easy, but British media buying types seem to take it in their stride. Rob Norman (pictured), recently the boss of North America at GroupM (WPP’s media holding company within a holding company) has now been named chief digital officer, [...]
Posted in Agencies, Finance, Media, News | Tagged Chris Ingram, Dominic Proctor, groupm, Kelly Clark, maxus, Nick Brien, Rob Norman, Sir Martin Sorrell, Vikram Sakhuja, WPP
By Staff on April 3, 2012
Talent directors seem to be the new flavour of the month within big marcoms companies and high-flying Maxus, the newest mainstream WPP/GroupM media agency on the block, has just named its first, Madhvi Pahwa (pictured). Pahwa is currently a managing partner at GroupM India and she will be based in India, giving a pretty clear [...]
Posted in Agencies, Clients, Media, News, Research | Tagged adweek, asia, coca-cola, groupm, India, Kelly Clark, Madhvi Pahwa, maxus, procter & gamble, relationship media, talent director, us, WPP
By Staff on February 14, 2012
Digital out of home (as they call it, rather clumsily) has been the next big thing for a long time but it finally seems to be arriving as a creative medium. The latest manifestation features posters as entertainment judging from this campaign from new US outdoor outfit TMMSB for NBC Sports’ celebration of the National [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged boston, chicago, dallas, dmg, jack daniel's, Lupe Fiasco, maxus, nbc sports, new outdoor company, nhl all-star weekend, night projection campaign, philadelphia, streetblimps, the media merchants, tmmsb, washington
By Staff on December 19, 2011
WPP’s creative agencies, especially Ogilvy & Mather, are having a good run in the US at the moment but on the media front, particularly at MEC, it’s not quite so good. MEC, which recently replaced North America CEO Lee Doyle with Marla Kaplowitz (left), has now lost $100m Toys ‘R US to Omnicom’s OMD and [...]
Posted in Agencies, Clients, Media, News | Tagged activision, groupm, kinetic, Lee Doyle, Marla Kaplowitz, maxus, mec, media agencies, mediacom, mindshare, novartis, ogilvy & mather, omd, omnicom, optimedia, phd, pizza hut, publicis groupe, sony ericsson, toys 'r us, WPP
By Staff on December 15, 2011
UK Video advertising company Videology has landed a deal with Alfa Romeo via media agency Maxus to kick start a partnership with technology company Eyeview which allows advertisers to deliver personalised online video ads. The duo’s first campaign was for Alfa Romeo through WPP’s Maxus media agency and used real-time data feeds to customise creative [...]
Posted in Agencies, Clients, Media, News | Tagged alfa romeo, brand awareness, customised ads, eyeview, maxus, online video, Ruth Cartwright, videology
By Stephen Foster on December 15, 2011
It’s that time of year when publications hand out awards (we may even succumb to the temptation ourselves) and it’s hardly a surprise that Campaign has chosen Bartle Bogle Hegarty as its agency of the year (for what seems like ever you would probably have made money betting on BBH each year in January). Anyway [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged akqa, audi, barnardo's, bartle bogle hegarty, bbdo, bbh, blink, campaign agencies of the year, groupm, guardian, maxus, ogilvyone, omnicom, phd, Sir Martin Sorrell, stella artois, Waitrose, wieden+kennedy, wonderbra, WPP
By Staff on September 30, 2011
It’s circle the wagons time at Interpublic as, fresh from losing $1bn SC Johnson to Ogilvy & Mather and Energy BBDO, it faces the loss of Initiative’s $546m Bayer media account to WPP’s Group M. Group M handles Bayer’s media outside the US. Initiative and DraftFCB were the two agencies to lose out on SC [...]
Posted in Agencies, Clients, Media, News | Tagged account review, bayer, draftfcb, energy bbdo, group m, initiative, Interpublic, kinetic, Matt Seiler, maxus, mec, mediacom, mindshare, ogilvy & mather, sc johnson, universal mccann, WPP
By Stephen Foster on September 14, 2011
WPP media buyer Maxus was originally promoted as a ‘conflict shop’, somewhere for clients to go who couldn’t be fitted in to existing WPP media agencies MediaCom, Mindshare and MEC. But WPP CEO Sir Martin Sorrell was never going to settle for such a modest objective (he tried it years ago with creative agency network [...]
Posted in Agencies, Clients, Media, News, Research | Tagged aegis, Ann Stewart, carat, comcast, ddb entertainment, Hugo Gomez, initiative, Interpublic, ipsos, los angeles, maxus, mec, mediacom, mexico city, mindshare, omnicom, Pamela Haupert Sullivan, publicis groupe, red cell, sc johnson, Sir Martin Sorrell, synovate, toronto, universal film, universal mccann, WPP
By Stephen Foster on July 29, 2011
Household products giant SC Johnson has concluded its marathon agency review by splitting its $400m US and global $1bn account between WPP’s Ogilvy & Mather and Omnicom’s Chicago outpost Energy BBDO. This brings to an end a 50-year relationship with FCB, now part of Interpublic’s Chicago-based agency DraftFCB. So there’s some consolation for Chicago, which [...]
Posted in Agencies, Clients, Creative, News | Tagged account switch, draftfcb, energy bbdo, group m, Interpublic, Mark Modesto, Mark Pacchini, maxus, Michael Fassnacht, ogilvy & mather, omd, omnicom, pledge, sc johnson, Todd Tilford, WPP
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