By Stephen Foster on February 13, 2013
Ah, the best-laid plans… Axe is advertising for 22 would-be astronauts to promote its new Axe Apollo line. It started off as an offer for blokes (well it’s Axe) but now two of the top names on its social ‘leader board’ are gals – Justine Ezarik, who is also ‘internet celebrity’ iJustine it seems, and [...]
Posted in Clients, Creative, News, PR | Tagged astronaut contest, axe, axe apollo, ijustine, lynx, men, Molly Pfaff, unilever, women
By Angie Dean on January 11, 2013
Those brands are everywhere these days. McDonald’s in the UK has put its enemies among the chattering classes on the spot by announcing a national books giveaway, handing out a collection of tomes to kids with A Happy Readers promotion for Happy Meals while Unilever is launching Axe Apollo (or Lynx depending on where you [...]
Posted in Agencies, Clients, Creative, News | Tagged Alastair Macrow, angels, apollo space academy, axe apollo, Buzz Aldrin, free books for kids, happy readers promotion, lynx, mcdonald's uk, olympics, unilever
By Staff on November 22, 2012
Simon Gill joined digital agency LBi in 2006 as head of design for the web development team with responsibility for interaction and user experience design. He was rapidly promoted to creative director and is now executive creative director. He has helped to judge the D&AD Awards, Guardian Megas, Cresta, Creative Showcase, BIMA and New York [...]
Posted in Agencies, Analysis, Clients, Creative | Tagged desert island ads, digital, lbi, lynx, Mercedes, orange, Simon Gill
By Angie Dean on August 21, 2012
You’ve seen Susan Glenn the movie – well, 30-second spot actually, courtesy of Unilever’s Axe and BBH New York. Now listen up for news of the six-episode Web opera. Unlike the ad, it doesn’t have anything to do with Agent Jack Bauer – aka Kiefer Sutherland. Never mind though, actor Max Greenfield who wrote, directed [...]
Posted in Agencies, Clients, Creative, News | Tagged "Susan Glenn", axe, bbh new york, facebook, Jack Bauer, Kieffer Sutherland, lynx, times square, twitter, unilever
By Stephen Foster on August 14, 2012
The danger with ‘integrated’ advertising is that you aim at lots of targets and hit none of them. Here’s a classic case in point from the mighty BBH for Axe/Lynx. The aim is to flog a social media competition with a stay on a real island as the prize. BBH is obviously trying to send [...]
Posted in Agencies, Clients, Creative, News | Tagged axe, bbh, competition ad, integrated advertising, Keith Weed, lynx, social media
By Stephen Foster on June 19, 2012
Not a lot really, just that you won a Lion the year before and have written a decent submission paper explaining why your campaign worked (a bit like university course work). It’s not that BBH’s campaign for Unilever’s Axe (or Lynx, depending in which country your armpit is situated) is bad; it’s had its peaks [...]
Posted in Agencies, Clients, Creative, News | Tagged axe, bbh, cannes, Coke, creative effectiveness grand prix, google, Harvey Gabor, lynx, Mercedes, mobile grand prix, outdoor, unilver
By Staff on May 21, 2012
Well it says here that they’re ‘new’ Playboy shower gels but this campaign by DDB Paris (wisely or unwisely) harks back to the era when Playboy was cool, circa 1967. These days, in advertising terms anyway, this is Axe (or Lynx) territory. But does Playboy resonate with anyone these days, apart from tattooists targeting dodgy [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged 1967, axe, ddb paris, Hugh Hefner, lynx, new campaign, new shower gels, playboy, tattooists
By Staff on February 2, 2012
This is a brave one from Bartle Bogle Hegarty London and Unilever: an ad for as new fragrance that unleashes anarchy in New York City, complete with firemen and burning buildings around Central Park. You don’t need a particularly long memory to be strongly reminded of 9/11. It’s beautifully done of course and great fun [...]
Posted in Agencies, Clients, Creative, News | Tagged 9/11, axe, axe anarchy, bartle bogle hegarty london, bbh, Daniel Schaefer, lynx, New York, Szymon Rose, Tom Kuntz, Tomas Marcenaro
By Angie Dean on January 23, 2012
Unilever’s Lynx (or Axe, depending on where you are in the world) is launching its first women’s line extension Attract for Her body spray, except it’s not really because it’s not be marketed specifically at women but they can buy it if they want to. All clear? Lynx (or Axe) is a hugely successful brand [...]
Posted in Agencies, Clients, Creative, News | Tagged attract for her, axe, bbh, body spray for women, lynx, unilever
By Angie Dean on November 28, 2011
Lynx’s online campaign featuring glamour model Lucy Pinder was one of the own goals of the year, being (belatedly) banned by the UK’s Advertising Standards Authority. So now Lucy is appearing in a new film saying ‘sorry’ as she ruefully chucks away all the props, including skimpy costumes, used in the films. When we reported [...]
Posted in Agencies, Clients, Creative, News | Tagged asa ban, bartle bogle hegarty, Creston, direct marketing agency, Don Elgie, Lucy Pinder, lynx, porny internet films, tullo Marshall warren
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