By Staff on March 8, 2013
WPP agencies Grey and JWT have been appointed ‘lead’ agencies on giant bank HSBC’s £400m global creative account while Publicis Groupe’s Saatchi & Saatchi has won its wealth management business. The business was put up for review last year. JWT was the incumbent although the bank’s last notable advertising was from Lowe with its ‘world’s [...]
Posted in Agencies, Clients, News | Tagged account move, bank of america, grey, hsbc, JWT, Lowe, publicis, saatchi & saatchi, WPP
By Stephen Foster on December 10, 2012
My friend Jerry Judge (left) of the Fearless Group in New York has highlighted the apparent absurdity of Mondelez hiring the world’s hottest creative agency Wieden+Kennedy to produce its Oreo 2013 Super Bowl ad while at the same time bending over backwards to restate its loyalty to decidedly uncool incumbent Draft FCB – and awarding [...]
Posted in Agencies, Clients, Creative, News, Research | Tagged ad avoiders, draftfcb, fearless group, Jerry Judge, Lowe, mondelez, oreo, research, super bowl, the martin agency, wieden+kennedy
By Stephen Foster on October 19, 2012
Giant global bank HSBC has announced it’s reviewing its global ad account worth about $1bn at WPP’s JWT and media buyer GroupM while pharma giant Pfizer has said it’s dumping Interpublic and concentrating its work into WPP, Omnicom and Publicis Groupe. But that’s what big clients do. The HSBC deal with WPP came via Peter [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged hsbc, Interpublic, JWT, Lowe, mccann, Peter Stringham, pfizer, procurement, WPP
By Stephen Foster on October 11, 2012
Beta, the agency set up by former Lowe boss Garry Lace (left) and RKCR/Y&R founder Robert Campbell is said to be looking for a buyer. Other gossips says that Lace has departed the agency. Lace, who’s had a colourful London career, was unreachable ‘at a meeting’ when we called the agency earlier. As one of [...]
Posted in Agencies, Clients, Finance, News | Tagged beta, Garry Lace, Lowe, Robert Campbell, Tesco, thomas cook
By Stuart Smith on July 25, 2012
It would be nice to think that Johnson & Johnson’s newly announced review of its £1.7bn annual advertising spend was driven by a need for greater creative consistency. But it isn’t. Money’s the thing – saving it that is. J&J may be one of the world’s biggest brands, but it’s also a company in trouble. [...]
Posted in Agencies, Clients, Creative, Finance | Tagged advertising account review, akqa, bbdo, ddb, dentsu, deutsch, Euro RSCG, havas, Interpublic, johnson & johnson, JWT, Lowe, mdc, Michael Roth, Michael Sneed, omnicom, publicis groupe, r/ga, razorfish, the martin agency, WPP
By Stephen Foster on April 4, 2012
New London agency Now calls itself an “agency for the accelerated world” but in its early days the agency seemed to go into rapid reverse. The agency was formed by former COI boss Mark Lund last year, seemingly with the £25m Waitrose account. But then creative Jeremy Carr decided to take the reins as a [...]
Posted in Agencies, Clients, Creative, News | Tagged bartle bogle hegarty, bt business, coi, Creston, DLKW, Don Elgie, hmdg, Jeremy Carr, Ken Hoggins, Lowe, Mark Lund, Nick Hurrell, now, ogilvy & mather, oystercatchers, Sir Martin Sorrell, tbwa, Waitrose, WPP
By Staff on February 15, 2012
Jerry Judge is a co-founder of self-styled ‘capitalist collective’ The Fearless Group. Based in New York. Fearless is a new-style agency bringing together senior people from a number of marketing disciplines. Born in London, he has worked in senior management roles in a number of top creative agencies including TBWA, BBH and Lowe in London [...]
Posted in Agencies, Clients, Creative | Tagged bbh, Charles Inge, desert island ads, fearless group, guardian, heineken, Jerry Judge, John Bartle, John Hegarty, John Webster, lego, leo burnett, Lowe, Tim Lndsay, y&r
By Stephen Foster on November 8, 2011
Life really doesn’t get any better for Interpublic’s McCann Erickson and its bosses Nick Brien, head of McCann Worldgroup, and Linus Karlsson, chairman and CCO of both McCann New York and McCann London. Now Applebee’s Neighbourhood Grill & Bar has announced it is dumping McCann New York although it is staying with sibling media agency [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged $100m creative account, account losses, applebee's neighbourhood grill & bar, bbdo, creative revolution, draftfcb, exxon, ikea catalogue, Lee Daley, Linus Karlsson, Lowe, mad men, mccann-erickson, Michael Roth, Nestle, Nick Brien, ogilvy & mather, Robert LePlae, sc johnson, universal mccann
By Paul Simons on June 13, 2011
I have been very tempted to stick my chin out several times on a topic I always find curious and surprising; it’s when a major brand drops a famous creative asset for something different and not related to the past. I’ve resisted the temptation every time because a) I don’t know the background and b) [...]
Posted in Agencies, Clients, Creative, News | Tagged advertising, apple, bmw joy campaign, bmw ultimate driving machine, brand owners, french agencies, german agencies, Lowe, Paul Simons, stella artois, Steve Jobs, think different apple campaign, tube poster, warwick avenue
By Stephen Foster on May 16, 2011
It makes a change from Lowe’s scenes from Provence but Mother’s fashion-based approach to advertising Stella seems more like a statement of what it’s not (faux tradition) than a particularly compelling statement for the product. Here are some new pyrotechnics from film director (and accomplished commercials hand) Wes Anderson. It’s not dissimilar in approach to [...]
Posted in Agencies, Clients, Creative, News | Tagged heineken, Lowe, mother, open your world, provence, stella, Wes Anderson, wieden+kennedy
Recent Comments