L’Oreal
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More pain on the US media front for IPG and Publicis as $870m L’Oreal moves to WPP’s MEC
French beauty giant L’Oreal has moved its $870m North America media account to WPP’s MEC, defenestrating Interpublic’s UM and Publcis…
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Ad Tech
More problems for IPG’s Mediabrands as L’Oreal reviews $2.3bn US media account
L’Oreal USA is reviewing its $2.3bn media account, currently with Interpublic’s UM with Publicis Groupe’s DigitasLBi handling digital. The obvious…
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Helen Mirren’s roguish debut for L’Oreal
A contract with fragrance giant L’Oreal almost goes with the territory for A-list actresses but Britain’s national treasure Helen Mirren…
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Maxus wins L’Oreal Nordics account from PHD
WPP media agency Maxus, which last week replaced global CEO Vikram Sakhuja with the UK’s Lindsay Pattison, has successfully built…
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Maxus poaches new managing partners from Havas
Fast-growing WPP media agency Maxus London has lured Havas client directors Jonathan Wilson and Clare Chapman (below) as new managing…
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What’s so special about WPP media agency Maxus?
WPP’s Maxus is the go-to media agency of the moment; the fastest-growing worldwide and, in the UK, the new holder…
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Now Walker Media joins the POG media collection
Publicis Groupe, due to merge with Omnicom in the near future (as POG according to its enemies), is splashing out…
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ZenithOptimedia shuffles the deckchairs as CEO Hipperson exits after L’Oreal loss
As expected, Publicis Groupe-owned ZenithOptimedia, one of its two main media agencies along with StarcomMediaVest (branding guys, branding) has ditched…
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News
Maxus wins big with £135m L’Oreal but rues loss of Mercedes to new Publicis team
You win a few, you lose a few and there will be mixed feelings at WPP media agency Maxus this…
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