By Stephen Foster on April 26, 2013
Head creative Lee Clow (of Apple fame) may have just become the latest ‘Lion of St Mark’ as far as the Cannes Lions are concerned but I do sometimes wonder about TBWA\Chiat Day. Back in March the agency produced a stinker of a campaign for Southwest Airlines, cliche loaded on cliche, and now it’s produced [...]
Posted in Agencies, Clients, Creative, News | Tagged bucket of goo, copywriting, johnson & johnson, Lee Clow, lion of st mark, southwest airlines, tbwa/chiat day
By Stephen Foster on April 25, 2013
Following in the distinguished footsteps of Sir John Hegarty (2011) and Dan Wieden last year. The ‘Lion of St Mark’ is the Cannes Lions’ equivalent of a lifetime achievement award, named after the famous lion statues in Venice, home to the original ad film festival. Clow, currently chairman of TBWA\Media Arts Lab, is best-known for [...]
Posted in Agencies, Clients, Creative, News | Tagged 1984, apple, cannes lions, chiat day, Lee Clow, lifetime achievement award, lion of st mark, nissan, Steve Jobs, tbwa/media arts lab
By Angie Dean on February 22, 2013
Cannes Lions has announced its first line-up of speakers for this year’s June adfest and it includes: Lee Clow TBWA), James Heekin (Grey), David Karp (Tumblr), Muhtar Kent (Coca-Cola), George Lois, Jane McGonigal (designer and author apparently), Tim Mellors, Lou Reed, Justin Shaffer (Facebook), Sir Martin Sorrell, Kevin Systrom (Instagram), Joseph Tripodi (Coke), Vivienne Westwood [...]
Posted in Agencies, Clients, Creative, News | Tagged advertiser of the year, Bill Clinton, cannes lions, coca-cola, june 2013, Lee Clow, Lou Reed, Muhtar Kent, speakers, Vivienne Westwood
By Stephen Foster on August 1, 2012
Apple Mac fans are true believers, essentially despising anyone dumb enough to use a PC from any other maker. And, over the years the ads originated in Lee Clow’s TBWA Media Arts Lab, have skilfully balanced this care for their community with the requirement to open out the wonderful world of Mac to zillions of [...]
Posted in Agencies, Clients, Creative, News | Tagged apple, apple geniuses, facebook, Lee Clow, levis, Rebecca Van Dyck, Steve Jobs, tbwa media arts lab, Tim Cook, Windows
By Stephen Foster on May 10, 2012
And we shouldn’t ignore digital giant AKQA either, which shares Nike creative duties with Wieden+Kennedy. A few weeks ago we suggested that Adidas, a tier one World Cup sponsor, was looking for an agency “to kill Nike,” which regularly disrupts Adidas’s expensive relationship with both the World Cup and the Olympics through its artful deployment [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged 1984, adidas, akqa, Andre Laurentino, apple, bartle bogle hegarty, brazil, chiat day, ddb, ggt, Jay Chiat, Lee Clow, media arts lab, mother, nike, olympics, omnicom, sid lee, simons palmer, tbwa london, tbwa worldwide, tier one sponsor, w+k amsterdam, wieden+kennedy, world cup, write the future
By Staff on March 21, 2012
And he ought to know what he’s talking about: Lee Clow (pictured), chairman of TBWA/Chiat Day, is the man who’s handled Apple’s advertising for the last 30-odd years, and Apple hasn’t done badly has it? Agencies are always moaning about clients, of course, as clients have been known to do the other way round. But [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged apple, Clients, Creative, Lee Clow, remuneration, research, tbwa/chiat day
By Stephen Foster on October 25, 2011
The late Steve Jobs was nearly as interested in advertising as he was in his beloved products and in 1985, the year after Apple’s triumphant Super Bowl debut with Ridley Scott and Chiat Day’s ’1984′ launch commercial for the Macintosh, the nascent company struck out completely with another Chiat Day Super Bowl epic, ‘Lemmings,’ which [...]
Posted in Agencies, Clients, Creative, News | Tagged 1984 commercial, advertising, Amazon, awards, chiat day, client, John Sculley, Lee Clow, lemmings commercial, mackintosh launch, pepsico executive, ridley scott, Steve Jobs, Steve Jobs biography, super bowl, tbwa, tbwa media arts lab, tbwa\chiat\day, Walter Isaacson
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