By Stephen Foster on September 26, 2012
French car makers are having a tough time, their mass market models are being squeezed by Volkswagen at the top end and Korean brands like Kia and Hyundai at the bottom. PSA Peugeot Citroen is in the worst shape (Renault’s tie-up with Nissan seems to be working better). The company is currently trying to close [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged havas, hyundai, ket your body drive, kia, paris motor show, peugeot 208, psa peugeot citroen, Renault, volkswagen
By Angie Dean on August 31, 2012
Kia’s hamsters are the US version of Comparethemarket’s meerkats I guess and the inventive rodents are back in this David & Goliath campaign for Kia’s Soul MPV. 90 per cent of US car ads (the Super Bowl ones anyway) seem to feature dogs these days so credit to David & Goliath for the miraculous longevity [...]
Posted in Agencies, Clients, Creative, News | Tagged david & goliath, George Parker, hamsters, kia, kia soul, meerkats, mjz
By Staff on October 20, 2011
Coca-Cola, which has just appointed 360i as its global social media monitoring agency, is the most popular brand on Facebook according to leading US search marketing agency Covario. Covario’s new study measures overall brand engagement including reach (number/growth of followers), engagement (monthly posts, likes, comments and applications), technical aspects of Facebook pages (brand name usage, [...]
Posted in Clients, Creative, Media, News, Research | Tagged apple, brand engagement, coca-cola, Coke, covario, Craig MacDonald, Disney, facebook, facebook fans, hyundai, kia, mtv, new study, us search marketing agency, viacom, wal-mart
By Angie Dean on April 22, 2011
It’s never safe to venture into the deep water is it? Assume clients are happy, that is. Campaign reported this week that Hyundai’s Kia brand is approaching agencies about its European business even as incumbent David & Goliath’s TV campaign for the Kia Soul was being chosen by market researcher Nielsen as the most effective [...]
Posted in Agencies, Clients, Creative, News | Tagged ad review, david & gliath, hyundai, kia, nielsen, rapping hamsters, top us car ad
By David O'Reilly on June 28, 2010
As the nation mourns, with some disgust, the end of England’s hopes in the World Cup, smart brands who know there’s always plenty of potential for a bit of speedy tactical branding, whatever the result, were quickly out of the traps this morning. Top of the bunch was supermarket group Asda, which tweeted a free [...]
Posted in Clients, Creative, News | Tagged advertising, Asda, kia, nissan, the sun, the times, world cup
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