By Staff on May 15, 2012
Brand owners rather than brands are becoming the stars in 2012 with Procter & Gamble emerging from its Cincinnati fastness to feature in its own ads, Unilver continuing its high profile sustainability programme and others like PepsiCo trying to make itself synonymous with music. Now dear old Kellogg’s, 90 years old this year (106 if [...]
Posted in Agencies, Clients, Creative, News | Tagged 90 years old, athletes, corn flakes, corporate retread, frosted flakes, interbrand, kellogg's, let's make today great, london olympics, Mark Baynes, new logo, new lopgo, PepsiCo, pop tarts, procter & gamble, project signature, special k, unilever, vml
By Stephen Foster on January 23, 2012
31 per cent of online ads are never seen by anyone according to a new survey by comScore, which is a bit of a blow considering that online advertising is growing like topsy, set to overtake print and hit $40bn in the US alone according to another new survey by eMarketer. So that means that [...]
Posted in Clients, Media, News | Tagged chrysler, comscore, conde nast, emarketer, ford, half my ad budget is wasted, kellogg's, Lord Leverhulme, online ads, research, Scott McDonald, soap magnate, us online revenue
By Stephen Foster on June 10, 2011
Kevin Brennan, until recently the highly-respected marketing director at Kellogg’s UK, is now the CEO of Quorn Foods and he’s awarded his £6m ad budget to start-up agency Quorum, formed by veteran agency creatives Simon Collins from Euro RSCG and Billy Mawhinney, from just about everywhere including JWT and Leo Burnett. The business moves from [...]
Posted in Agencies, Clients, Creative, News | Tagged advertising, Billy Mawhinney, cauldron, Clive Sharpe, JWT, kellogg's, Ken Hoggins, Kevin Brennan, leo burnett, Mark Lund, now, quorn foods, quorum, Simon Collins, tofu, Waitrose
By Angie Dean on April 1, 2011
Saatchi and Saatchi has won Kellogg’s sustainability strategy and activation plan across the EMEA region, the agency’s first Kellogg’s brief and an appointment which won’t have gone down particularly well with long-time Kellogg’s brand agency Leo Burnett. Quite what the assignment entails can only be known at this stage by Saatchi and Kellogg’s (and maybe [...]
Posted in Agencies, Clients, News, PR | Tagged kellogg's, kevin roberts, leo burnett, Marc Mathieu, Maurice Levy, publicis groupe, saatchi & saatchi, saatchi & saatchi s, special k, sustainability strategy, unilever
By Stephen Foster on June 16, 2010
Kellogg’s UK marketing director Kevin Brennan seemed to be suggesting it wouldn’t be such a bad idea in his recent speech to the Media 360 conference. “In the 1970s JWT and Leo Burnett were basically our marketing department,” he observed of a period he called the first golden age of advertising. He went on to [...]
Posted in Agencies, Clients, News | Tagged digital, JWT, kellogg's, Kevin Brennan, leo burnett, media 360
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