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Tag Archives: karmarama

Naked’s Collin teams with old pal Wilkins at Karmarama

Karmarama has been wielding its cheque book on staff recently – or rather Accenture Interactive’s since it sold to the consultancy-owned digital giant last year – and now Will Collin (left), one of the founders of ‘clever media’ agency Naked, ...

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Halfords moves to Karmarama

Bikes to cars retailer Halfords has appointed Karmarama, now part of Accenture Interactive, as its new creative agency. The business, formerly with Mother, moved to Karmarama after a pitch against FCB Inferno, Iris and J. Walter Thompson. Karmarama has become ...

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Philadelphia abandons JWT for Karmarama

Mondelez-owned Philadelphia is going on another of its periodic holidays from J. Walter Thompson, choosing Karmarama as its new European agency in a pitch also involving Anomaly and Havas. Philadelphia moved to BBH in 2013 for just a year and ...

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Karmarama’s Army latest shows welcome dose of reality

Great things are expected of Karmarama now it’s been bought by Accenture Interactive, with access to Accenture’s vast client base. But the agency was improving steadily under its own steam and one of its showcase accounts is the British Army. ...

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Road hog Corden returns for Confused.com

The globally ubiquitous James Corden is back for Confused.com and Karmarama with more ‘driver wins’ for the website which is targeting drivers with all sorts of moneysaving offerings. This time he’s parallel parking outside a “hip Hollywood eatery.” Confused.com CMO ...

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Was Nick Studzinski key to Accenture/Karmarama deal?

Sometimes an individual can make a huge difference to an agency, lifting it to undreamed of heights. When Peter Mead and Adrian Vickers (both suits) set up their agency, in the late 1970s I think, nobody expected it to take ...

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Accenture takes first big step into creative with Karmarama acquisition

The march of the consultants continues apace and now one of the biggest, Accenture, has bought the UK’s Karmarama, one of the UK’s few independent agency groups. The price is undisclosed. Accenture Interactive is already the world’s biggest digital agency ...

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Karmarama produces warming downpour for Kerrygold

We like a nice thirty seconds ad at MAA and here’s one from Karmarama for Kerrygold’s new spreadable range: “The wetter the weather, the better the butter.” Even manages to make adland’s version of old Oirland appealing. Karmarama seems to ...

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Karmarama hires new creatives on back of winning run

Karmarama ECD Nik Studzinski, late of Droga5, is providing a boost to the fortunes of sundry creatives across London as the agency busily hires talent following a number of big wins including Just Eat and Confused.com. The new creatives are ...

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Confused.com takes fight to MoneySupermarket with Karmarama’s Corden

Karmarama scooped the £40m Confused.com business earlier this year following its appearance as a ‘wild card’ in a pitch that also included TBWA and Wieden+Kenedy. Wonder what they thought. The business moved from Publicis London which had offered us Brian ...

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