By Stephen Foster on May 8, 2013
Karmarama boss and former IPA president Nicola Mendelsohn (left) has never been exactly backward at coming forward and now she’s joined the group of high-flying women (including COO Sheryl Sandberg and marketing boss Carolyn Everson) near the top of Mark Zuckerberg’s Facebook empire by being appointed as the social network’s new head of Europe, the [...]
Posted in Agencies, Clients, Media, News | Tagged b&q, Carolyn Everson, europe head, facebook, ipa president, karmarama, Mark Zuckerberg, Nicola Mendelsohn, Sheryl Sandberg
By Stephen Foster on March 15, 2013
A rich mixture then. ***RKCR/Y&R (please call it Y&R, RKC and R have cleared off) has produced this nice film to celebrate the BBC’s 90th birthday, featuring some of its greatest hits. Oddly, there’s no Jimmy Savile. But I can’t really see why someone at the Beeb couldn’t have done this. The corporation is full [...]
Posted in Agencies, Clients, Creative, News, Politics | Tagged bbc 90th birthday, coke zero, David Cameron, droga5, government procurement service, ipa, karmarama, leveson inquiry, Nicola Medelsohn, rkcr/y&r
By Stephen Foster on January 28, 2013
Karmarama has produced a new ad, ‘The Music Tree,’ for BBC 6 Music, the radio music station the Beeb wanted to kill off a couple of years ago on the grounds that its audience was too low and its content was duplicated on other Beeb stations (not true at all). Since then the audience has [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged bbc 6 music, Jarvis Cocker, karmarama, Marc Riley, music station, the music tree, tv campaign, Yves Geleyn
By Stephen Foster on December 30, 2012
Audience researcher Nielsen reckons a Meerkats ad from VCCP was the most-liked ad on UK TV last year followed by efforts for the British Heart Foundation (Vinnie Jones from Grey), Kerrygold butter, John Lewis, Birds Eye Foods, Lindt chocolates, Andrex (a guide dogs appeal), TV marketing body Thinkbox, Carte Noire coffee and Cathedral City cheese. [...]
Posted in Agencies, Clients, Creative, Media, News, Research | Tagged comparethemarket.com, karmarama, kerrygold, meerkats, most-liked uk tv ads, nielsen, the red brick road, thinkbox, vccp
By Stephen Foster on November 16, 2012
This is McCann London’s last effort for big UK DIY retailer B&Q (not an advertiser who’s often succeeded in getting the creative juices running). The business, worth a supposed £40m a year according to Campaign, has just shipped out to lively local agency Karmarama. McCann declined to repitch. I was sent this before the news [...]
Posted in Agencies, Clients, Creative, News | Tagged b&q, christmas ad, Graham Nash, Harris Diamond, karmarama, Linus Karlsson, mccann, Nick Brien
By Stephen Foster on October 12, 2012
Ads with chirpy employees often seem the last refuge of the idea-free scoundrel but that hasn’t deterred Costa and lively agency Karmarama in this first TV campaign in a long time for the UK’s biggest coffee chain. What do Costa baristas make of it? Don’t their mates take the piss? Of it’s ilk it’s pretty [...]
Posted in Agencies, Analysis, Clients, News | Tagged baristas, coffee, costa, karmarama, kiss
By Stephen Foster on May 22, 2012
On the face of it, the last thing you’d expect from Pilgrim’s Choice cheddar cheese is a campaign featuring a ‘mini cowboy’ in potentially hazardous everyday scenarios, like being threatened by a domestic cat (in the second ad). The first question that comes to mind is how the FCUK did agency Karmarama persuade the client [...]
Posted in News | Tagged biscuit filmworks, cheddar cheese, Clement Woodward, good choice campaign, Jeff Low, karmarama, mini cowboy, new campaign, pilgrim's choice, Richard Connell, the canterbury tales
By Stephen Foster on November 14, 2011
And when the opportunity arises you’ve got to make the best of it. Which both Nicola Mendelsohn, boss of Karmarama and president of UK agency trade body the IPA, and the sainted Sir John Hegarty (pictured) both did this morning on the BBC’s Today Programme. The opportunity arose because David Ogilvy’s seminal ‘Confessions of an [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged Alan Waldie, charles saatchi, confessions of an advertising man, David Ogilvy, ipa, John Webster, Justin Webb, karmarama, Nicola Mendelsohn, ogilvy & mather, Paul Weiland, research, Sir John Hegarty, Sir Martin Sorrell, ten rulesm direct marketer, today programme, uk agency trade body, WPP
By Stephen Foster on September 27, 2011
Well the Institute of Practitioners in Advertisers (IPA) thinks so, announcing an ‘International Brand Incubator’ to help Chinese companies turn their big domestic brands into big global brands, one of the very few areas where China currently lags the Western business world. To get the ball rolling IPA president, the hyperactive Nicola Mendelsohn from agency [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged 3, addiction, China, city of london, creatives, hsbc, hutchison whampoa, IBM, insitute of practitioners in advertising, international brand incubator, ipa, ipa president, jardine matheson, karmarama, lenovo, Nicola Medelsohn, planners, rkcr/y&r, standard chartered, the brooklyn brothers, wall street, WPP
By Angie Dean on June 2, 2011
The IPA’s first woman president Nicola Mendelsohn is clearly not content to rest on her industry laurels and she’s just brought in private equity group Phoenix to help drive expansion at Karmarama, the agency she joined as executive chairman from Grey in 2008. Phoenix backed the buy-out of big City PR firm Financial Dynamics and [...]
Posted in Agencies, Finance, News | Tagged Ben Bilboul, BT, Chris McCafferty, Dave Buonaguidi, financial dynamics, fti consulting, grey, ipa, karmarama, Naresh Ramchandani, Nicola Mendelsohn, phoenix private equity, plusnet, pr company, shine communications, Sid McGrath
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