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Confused.com drops Publicis for Karmarama

Confused.com drops Publicis for Karmarama

Price comparison site Confused.com has appointed Karmarama to handle its creative account. The business moves from Publicis, which didn’t re-pitch. Karmarama won the account against TBWA and Wieden+Kennedy. Media spend is about £40m. Confused’s new CMO Paul Troy, who took ...

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Army tackles critics head on in Karmarama TV burst

Army tackles critics head on in Karmarama TV burst

Karmarama has produced the heavy artillery in its ‘Don’t join the Army’ recruitment campaign for the British Army, having started with a striking poster campaign. Two TV ads broke over the weekend with the rejoinder “Don’t become a better me?” ...

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Karmarama wins online electrical retailer AO.com

Karmarama wins online electrical retailer AO.com

Go-go online electrical retailer AO.com has picked Karmarama as its lead pan-European creative agency. The agency won the business after a four-way pitch handled by the AAR. Karmarama’s duties include broadcast advertising and digital marketing. AO.com group brand director Andrew ...

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Secret Escapes swaps sexy for smug with Karmarama

Secret Escapes swaps sexy for smug with Karmarama

Travel club Secret Escapes, which boasts that it can save 70 per cent on posh hotels and the like, departed Big Al’s Creative Emporium for Karmarama last year. And Karamarama has produced yet another hashtag-led campaign – #SMUGFACE – which ...

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Karmarama boosts creative team with five hirings

Karmarama boosts creative team with five hirings

It’s quite a good time to be a creative in London. Agencies are in hiring mode with more creative directors springing up than you can shake a stick at. There’s even a new Executive Creative Directors Council, meeting to discuss ...

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Karmarama owner posts £10.9m annual loss

Karmarama owner posts £10.9m annual loss

Karma Communications, which owns agency Karmarama among others, has posted a £10.9m annual loss according to my friend Bob Willott’s Marketing Services Financial Intelligence. Bob, who knows much more about these things than I do, says this is partly due ...

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