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By Stephen Foster on November 14, 2012
My spies tell me that the snippets of ads we’ve had so far from Wieden+Kennedy London for Tesco are the tip of the iceberg; a big proper ad is on its way. Five weeks in production apparently. So far we’ve had a little price-cut ad and a Clubcard one, which might give a clue about [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged Asda, christmas ads, Justin King, Sainsburys, Tesco, wieden+kennedy
By Stephen Foster on November 13, 2012
Sainsbury’s is bravely facing up to life without celebrity chef and publishing tycoon Jamie Oliver and agency AMV/BBDO has taken the minimalist route with short films, albeit lots of them. This is quite a cunning ploy as it allows Sainsbury’s to conclude that there’s not just one Christmas day but lots of Christmas days (as [...]
Posted in Agencies, Clients, Creative, News | Tagged amv/bbdo, christmas days, Jamie Oliver, Justin King, Sainsburys, short films
By Stephen Foster on December 9, 2011
It’s always dangerous (indeed almost unheard of) to write off the mighty Tesco, the UK’s biggest retailer, but in the UK anyway the company does not seem to be able to pull the marketing levers with the same precision it used to. It has just reported a like for like sales drop of 0.9 per [...]
Posted in Agencies, Clients, Finance, News, PR | Tagged Asda, deflation, Frank Lowe, Ian MacLaurin, Justin King, Lowe Howard-Spink, Morrisons, Philip Clarke, price cuts, price drop, Sainsburys, sales drop, Terry Leahy, Tesco, the red brick road, Waitrose
By Stephen Foster on September 15, 2011
UK supermarket giant Sainsbury’s doesn’t change it’s ad slogan very often – for years it was ‘good food costs less at Sainsbury’s’ and in recent years it’s been ‘try something new today’ – but now it’s planning a trip back to the future with ‘live well for less.’ The new line is part of a [...]
Posted in Agencies, Clients, Creative, News | Tagged amv/bbdo, good food costs less at sainsbury's, Jamie Oliver, Justin King, live well for less, m&c saatchi, Sainsburys, try something new today
By Stephen Foster on May 6, 2011
When UK supermarket Morrisons and agency DLKW Lowe signed up former England cricketer Andrew ‘Freddie’ Flintoff to front its advertising we questioned whether a sportsman as well-known for his off the pitch japes as heroic deeds on it was a wise choice. Well Freddie has whacked that particular bouncer for six as Morrisons, now headed [...]
Posted in Agencies, Clients, Creative, News | Tagged Andrew Flintoff, Dalton Philips, dlkw lowe, Freddie Flintoff, Justin King, Marc Bolland, marks & spencer, Morrisons, royal wedding, Sainsburys
By Stephen Foster on March 25, 2011
Well Andy Hornby, a former protege of Allan Leighton at Asda along with Sainsbury’s Justin King and others, probably deserves a break after being crucified in the banking crash of 2008 (he ran HBOS which collapsed owing twenty-odd billion) and then doing a sterling job at Alliance Boots which drove revenues up to nearly £9bn [...]
Posted in Clients, Finance, News | Tagged Allan Leighton, alliance boots, Andy Hornby, Asda, hbos, Jesse Boot, Justin King, kkr, nottingham, Peter Cummings, Sainsburys, Stefano Pessina
By Stephen Foster on January 12, 2011
By increasing his December sales by 7.8 per cent (and sales in the whole 12-week period by seven per cent) and nudging Sainsbury’s ahead of Asda in terms of December market share (16.6 to 16.5). The average sales increase of the big four (Tesco, Asda, Sainsbury’s and Morrisons) was around five per cent so King, [...]
Posted in Clients, News | Tagged Asda, christmas sales, David Sainsbury, Dino Adriano, Justin King, marks & spencer, Morrisons, Peter Davis, Philip Clarke, Sainsburys, Tesco
By Angie Dean on November 11, 2010
Only by a little bit, mind, as the UK’s grocers (who sell a lot more than groceries these days) appear to have fought each other to a standstill in their last quarter’s trading. Sainsbury’s sales increased by 6.1 per cent ahead of its three main rivals Tesco, Asda and Morrison’s to push its market share [...]
Posted in Clients, Finance, Media, News | Tagged Asda, Justin King, Morrisons, Sainsburys, Simon Cowell, Waitrose, X-Factor
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