John Lewis
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Can Samsonite and new John Lewis denim jig their way to unlikely success?
Do you ever remember any of those ads – and there seem to be more of them than ever –…
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Tesco and BBH offer Xmas realism, adam&eve’s John Lewis enters online stratosphere
Tesco’s fortunes under Dave Lewis are fascinating: it’s recovering sales and market share but there always seems to be a…
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Buster boxes clever for adam&eve’s John Lewis Xmas
Here’s the eagerly-anticipated John Lewis Christmas ad from adam&eveDDB. Directed by Dougal Wilson of Blink (his fourth JL Christmas effort),…
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Here’s (a bit of) the John Lewis Christmas ad
Or so everybody seems to think anyway. And this is the music in a cover by The Vaults. Was expecting…
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More Christmas happiness: Very, Argos and a student’s prezzie for John Lewis
We already know what Christmas 2016 is going to be like – happy. That’s what this year’s Christmas advertisers seems…
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John Lewis win helps adam&eveDDB to IPA Effectiveness Awards hat trick
Adam&eveDDB’s eagerly awaited John Lewis Christmas ad surfaces next week – I’m told it’s a cheerier effort than last year’s…
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John Lewis is up but Waitrose needs to raise its game
John Lewis is trumpeting record sales figures over Christmas – so that old misery on the moon did work some…
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It’s the battle of the John Lewis Xmas ad spoofs
Clever of Aldi and, presumably, agency McCann Manchester, to spoof John Lewis’ ‘Man on the Moon’ with this, saying its…
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Giles Keeble: why emotional ads work at Christmas – and it’s not all about sales
Why are you advertising? When I asked this question on advertising courses for marketing people, I was surprised how little…
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