John Lewis
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Kerry Lee of Flock Associates: how outdoor can win a share of the social media experience
Kerry Lee, a consultant at integrated marketing consultancy Flock Associates, looks at examples from Warner Brothers, Mini and Nike showing…
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World exclusive! Ebenezer Scrooge on why he hates Christmas ads even more than Christmas
Bah, Humbug: It’s that time of year again (and again and again). Guest reviewer Ebenezer Scrooge (left) gives his exclusive…
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John Lewis and M&S go toe-to-toe in Christmas ad stakes – but Royal Mail fails to deliver
The heavy artillery of the Christmas advertising barrage formally began over the last few days with both M&S and John…
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Tesco and Morrisons enter the Christmas ads stakes – in the wake of John Lewis’s ‘bear and hare’
Two more dollops of Christmas from adland: Tesco and Morrisons. Tesco and Wieden+Kennedy london have gone rites of passage (well…
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John Lewis Christmas ad says what we said it would – but with an excursion into animation
Here’s a bit of a surprise from John Lewis and agency Adam&Eve/DDB; an excursion into Bambi and Thumper Rabbit territory…
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Debenhams out of the Christmas blocks first with JWT ‘Wishes Made Fabulous’ campaign
Don’t’cha love Christmas ads? We’re still waiting for Marks & Sparkle’s epic which is due out on Wednesday (I think)…
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The new M&S advertising won’t turn this fading star’s graph from decline to incline
Over the last year or so I’ve compared the advertising output of M&S and John Lewis several times; last Christmas…
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John Lewis insurance produces a nice TV ad from A&E/DDB – let’s hope its performance measures up
John Lewis has obviously decided its foray into home insurance is worth spending a bit more money on and, as…
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Smithwick’s ad shows Adam & Eve effect on DDB
Two years ago or so Omnicom shelled out a maximum £60m for London indie agency Adam & Eve (of John…
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