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By Staff on May 9, 2013
What we used to call heads of TV were an endangered species for a while but now, with online films taking over the world, they’re not and former MD of production company Cut+Run Leila Bartlam (left) has landed the plum role of head of film for Havas Worldwide in London. Bartlam, a former head of [...]
Posted in Agencies, Clients, Creative, News | Tagged adam&eve, cut+run, google, havas worldwide, head of film, John Lewis, Leila Bartlett, Russ Lidstone
By Staff on February 6, 2013
The UK’s IPA trade body for agencies has just produced its latest version of Adworks, a compilation of articles and case histories purporting to show sceptical clients and others that advertising really does work. Over the years it’s done a remarkably good job, as much by not over-claiming for ads as making the case for [...]
Posted in Agencies, Analysis, Clients, News, Research | Tagged advertising effectiveness awards, adworks, emotions, ipa, John Lewis, Marie Oldham, mpg
By Paul Simons on February 3, 2013
Talking to people in the advertising world, there seems to be a feeling that start-ups face a far greater uphill struggle now than in the past. There is a conspiracy of factors that make the jump to independence a bigger gamble than say ten years ago; recession, mega-groups, fragmentation, procurement, finance, etc. The barriers are [...]
Posted in Agencies, Analysis, Clients, News | Tagged 18 feet and rising, adam & eve, bbh, Finance, hhcl, John Lewis, levis, nationwide, new agencies, nike, pink underpants, simons palmer, start-ups, wrangler
By Paul Simons on January 11, 2013
The news was predictable albeit the detail about UK retail trading was not so easy. Would Tesco pull back share, would M&S turn the corner, would HMV survive? Then camera chain Jessop goes bump in the night before we’ve taken down our Christmas decorations. How come John Lewis cleaned up and posted record sales? Lots [...]
Posted in Analysis, Clients, Finance, News | Tagged christmas, customer service, jessops, John Lewis, marks & spencer, Morrisons, online, peter jones, Sainsburys, Tesco, uk retail
By Stephen Foster on January 8, 2013
David Bowie’s new single Where Are We Now, the prequel to an album apparently, is certainly polarising. Some people thinks it’s the greatest, others that he’s just talking his way through it (Bowie is 66, Leonard Cohen gets away with it) and who’s Bowie anyway? He was one of the three icons of the great [...]
Posted in Creative, Media, News | Tagged David Bowie, John Lewis, Leonard Cohen, new record, soundtracks, where are we now, ziggy stardust
By Stephen Foster on January 4, 2013
In Europe, at least, the week following New Year is a touch half-hearted; many people taking an extended holiday and, even if they’re not, disinclined to ruminate too much on the challenges ahead. But we can usually rely on WPP CEO Sir Martin Sorrell (left) to come up with some goods or other and he [...]
Posted in Agencies, Clients, Creative, Finance, Media, News, Politics | Tagged 2013, deutsch la, fiscal cliffs, frankie goes to hollywood, Gabrielle Aplin, George Osborne, John Lewis, new year, Sir Martin Sorrell, the power of love, volkswagen, voluntary tax, weekend, WPP
By Stephen Foster on January 4, 2013
So do Christmas ads help sales? There are mixed messages from the John Lewis Partnership which also owns upscale grocer Waitrose. Sales at department store business John Lewis rose nearly 15 per cent in the five weeks to Christmas, about 13 per cent in same store terms, making it the clear Christmas winner in the [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged adam & eve/ddb, christmas ads, John Lewis, Morrisons, Sainsburys, snowman ad, Tesco, Waitrose, wieden+klennedy
By Stephen Foster on December 31, 2012
2012 may go down as the year when advertising tried to wrap consumers in an all-encompassing sticky embrace; not trying to sell them stuff (overtly anyway) but presenting themselves as a kind of life partner, cradle-to-grave marketing (or CTG) as we will dub it. In the UK John Lewis has been at it for about [...]
Posted in Agencies, Analysis, Clients, Creative, News, PR | Tagged amv/bbdo, Aviva, co-op, csr, google, John Lewis, leo burnett, new global tv campaign, Paul Whitehouse, Tesco, when big things happen the little things matter
By Paul Simons on December 7, 2012
I’m beginning to wonder if there is an unspoken conspiracy at large across the nation. It’s to do with a very tricky topic of political correctness, specifically regarding race, that we all suppress out of fear of being castigated as a raging loony. Let me begin with an heretic remark to get the debate going. [...]
Posted in Agencies, Analysis, Clients, Creative, Media, News, PR | Tagged christmas ad, itv3, John Lewis, middle classes, midsomer murders, political correctness, snowmen, white consumers
By Stephen Foster on December 5, 2012
Fancy London emporium Harvey Nichols has created quite a stir with its advertising through DDB (or Adam&Eve/DDB as it is now) and its new Christmas opus, ‘The Dress,’ isn’t bad. It’s that fear that all girls seem to have (should have got Angie Dean to write this) that someone else will turn up wearing the [...]
Posted in Agencies, Clients, Creative, News | Tagged adam&eve/ddb, harvey nichols, John Lewis, marmite, the dress, walk of shame
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