By Staff on February 13, 2013
BETC London has had a strong start in life as the first outpost of Paris-based BETC with good work for (by definition) new clients Cow & Gate and Diet Coke and now it’s landed the global Bacardi account. Bacardi tends to advertise in fits and starts so nobody seems to know what the business (formerly [...]
Posted in Agencies, Clients, Creative, News | Tagged bacardi, betc london, david jones, global account, havas, johannes leonardo
By Staff on September 20, 2012
Are the world’s biggest advertisers betting on an upturn in the global economy? One sign of same is the big agency review as advertisers plan to uncork their wallets but would like a new agency to spend the money for them. Already this week we’ve had Procter & Gamble reviewing its $150m US Gillette account [...]
Posted in Agencies, Clients, Creative, News | Tagged ad review, bacardi, grey goose, johannes leonardo, martini
By Stephen Foster on March 13, 2012
Some might say it is already of course but now the Googlers are doing the rounds of veteran creatives and famous old ads to inspire their own generation of teched-up creatives. Project Re:Brief has rounded up a number of tech-fearing oldies and their works from the !960s onwards and re-imagined them in contemporary terms. Here’s [...]
Posted in Agencies, Clients, Creative, News | Tagged 1962, advertising, alka-settzer, ally & gargano, Amil Gargano, avis, drive it like you hate it ad, google, google labs, Irv Gordon, johannes leonardo, project:rebrief, Volvo
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