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By Stephen Foster on April 24, 2013
Do you remember those cheesy old compilation records? “The best tracks from a boy band you’ll never hear from again – ever”? Well 2013 in adland may defy even the wit of music biz copywriters if it carries on like this. Can you think of a really good ad, a real show-stopper? God knows what [...]
Posted in Agencies, Analysis, Clients, Creative, Finance, News | Tagged 2013, advertising, betc 'the bear', big dumb clients, chipotle, George Parker, guardian three little pigs, Joel Ewanick, most boring year ever, Sir Martin Sorrell, three campaign, wieden+kennedy, WPP
By Stephen Foster on March 14, 2013
In the ancient world when a leading figure had fallen out of favour they used to destroy all his statues (hers didn’t get them, alas). Much the same has been happening to departed General Motors CMO Joel Ewanick and now his main construct, a GM in-house agency made up of Omnicom’s Goodby Silverstein and Interpublic’s [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged commonwealth agency, general motors, goodby silverstein, Interpublic, Joel Ewanick, Linus Karlsson, mccann, omnicom
By Stephen Foster on March 12, 2013
Not that much has been going right for Interpublic (IPG) on the agency front recently but General Motors is riding to the company’s rescue. Interim CMO Alan Batey has been busy unravelling former CMO Joel Ewanick’s many controversial decisions since Joel was turfed last year and now luxury brand Cadillac is reported to be headed [...]
Posted in Agencies, Clients, Creative, News | Tagged account move, Alan Batey, cadillac, campbell ewald, chevrolet, commonwealth, fallon, general motors, Interpublic, IPG, Joel Ewanick, publicis groupe
By Staff on January 9, 2013
‘Chevy Runs Deep’ was the solution to reviving Chevrolet, by far General Motors’ biggest brand, chosen by now-departed global CMO Joel Ewanick and his initial agency choice Goodby Silverstein. Now Alan Batey (left), officially ‘interim’ CMO but showing signs of getting his feet under the desk, has dumped that in favour of ‘Find New Roads,’ [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged Alan Batey, carat, chevrolet, chevy runs deep, commonwealth agency, detroit, find new roads, Joel Ewanick, silverado
By Staff on December 20, 2012
One of the more uncomfortable agency places to be this Christmas is Commonwealth, the new Detroit-based agency set up to handle Chevrolet by former General Motors global CMO Joel Ewanick, Ewanick departed in July, ostensibly over a bungled shirt sponsorship deal with Manchester United. But Commonwealth, a joint venture between Omnicom’s Goodby Silverstein and Interpublic’s [...]
Posted in Agencies, Clients, Creative, News | Tagged commonwealth, general motors, Joel Ewanick, leo burnett, silverado, trucks
By Stuart Smith on November 14, 2012
Harris Diamond – who’s he? The new chairman and chief executive of McCann Worldgroup, replacing Nick Brien as of last night – that’s who. Brien’s position has long since looked untenable – to all, that is, except senior Interpublic management. Brien (left) is a dynamic, no-nonsense, deal-cutter, inured to the ways of media-buying, but the [...]
Posted in Agencies, Analysis, Clients, Creative, Finance, Media, News, PR | Tagged AOL, commonwealth, exxon, Frank Mergenthaler, golin harris, goodby silverstein & partners, grey, Gustavo Martinez, Harris Diamond, hsbc, Interpublic, IPG, Joel Ewanick, JWT, L'Oreal, Laurence Boschetto, Luca Lindner, lufthansa, Marion Harper, mccann, mediabrands, Michael Roth, Nestle, Nick Brien, octagon, weber shandwick, WPP
By Stephen Foster on October 25, 2012
Goodness knows what Manchester United fans make of it: the US Glazer family, who bought the club with its own money and lumbered it with £600m of debt, are beginning to see the fruits of their labours, if such they can be called. No sooner has Chevrolet signed a $559m (£347m) deal to have its [...]
Posted in Clients, Finance, News | Tagged adidas, chevrolet, Glazer family, Joel Ewanick, manchester united, nike, Rory Mcilroy, shirt deal
By Stephen Foster on August 9, 2012
Former GM CMO Joel Ewanick obviously thought it was, in fact he probably thought it was worth more as some aspects of the deal (which apparently breached GM spending limits) have been renegotiated in the wake of his hasty departure. GM has agreed to pay Manchester United $559m from 2014 to 2021 (the deal includes [...]
Posted in Clients, Finance, Media, News | Tagged $559m shirt deal, chevrolet, Dan Akerson, genenral motors, Joel Ewanick, Sir Alex Ferguson, Wayne Rooney
By Paul Simons on July 31, 2012
The departure of Joel Ewanick as CMO of General Motors (pictured) is a sudden and unexpected move not helped by the comment from GM: “.. he failed to meet the expectations that a company has of an employee.” Hmmm, not sure what that is code for. I do not have the remotest clue about why [...]
Posted in Agencies, Clients, Finance, News | Tagged cadbury, facebook, general motors, Joel Ewanick, Mark Zuckerberg, Steve Ridgeway, virgin atlantic
By Stephen Foster on July 30, 2012
Moving an ad account these days is quite a performance, chiefly because you have the procurement department in there (often running the pitch when their job is to save money) and agency matchmakers, one of whose roles in life is to cost the client even more money. But it can’t be that difficult can it? [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged general motors, George Parker, Joel Ewanick, johnson & johnson, JWT, oystercatchers, pitches, procurement, Tesco, wieden+kennedy london
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