By Angie Dean on October 11, 2012
Here’s the new ad from TBWA’s Media Arts Lab for the latest iPod Touch. We haven’t seen one of these in a long time as the mighty Apple seemed to have forgotten about the iPod, even though it was the product that lifted it out of computers and into the stratosphere of iPhones and iPads. [...]
Posted in Agencies, Clients, Creative | Tagged iPad, iPhone, iPod, tbwa media arts lab
By Staff on September 12, 2012
Which will be news (possibly welcome news) to Facebook shareholders who have seen the value of their stock in the post-IPO company halve from $38 to around $19. CEO Mark Zuckerberg, still worth billions, told a TechCrunch conference that his company had got it wrong in trying to develop its own mobile offering instead of [...]
Posted in Clients, Finance, Media, News | Tagged android, app, facebook, iPhone, ipo, Mark Zuckerberg, mobile
By Stephen Foster on May 24, 2012
Everybody’s always looking for the next big thing from Apple but maybe it’s here already. The iPhone’s very own concierge Siri turns joker in this latest TBWA Chiat Day iPhone campaign starring actor john Malkovitch in world-weary mode. We all know that mobiles are taking over our lives, whether we like it or not. Maybe [...]
Posted in Agencies, Clients, Creative | Tagged apple, concierge, iPhone, John Malkovitch, new campaign, siri, tbwa chiat day, world-weary
By Stephen Foster on May 15, 2012
One of the hardest jobs in adland is plugging a piece of technology that the techosphere (which increasingly means most target consumers) has already decided is pants. Wieden+Kennedy in London lost the Nokia account last year when, despite some massive displays of ingenuity, it found itself advertising Nokia attributes that were hardly mainstream and, in [...]
Posted in Agencies, Clients, Creative, News | Tagged amv/bbdo, apple, BlackBerry, hewlett-packard, iPhone, new global campaign, nokia, people of power, rim, samsung galaxy note, wieden+kennedy london
By Stephen Foster on May 3, 2012
Talk about a connected world, if you download a Hugo Boss app you can watch the upscale outfitter’s forthcoming May 18 3D presentation at the Beijing Fashion Show by pointing your iPhone at a sticker placed on various Hugo Boss stores around the world in a new Sapient/Nitro campaign. Here’s Hugo Boss CEO Claus-Dietrich Lahrs [...]
Posted in Agencies, Clients, Creative, News | Tagged 3d presentation, beijing fashion show, Claus-Dietrich Lars, hugo boss, hugo boss app, iPhone, London, regent street, sapientnitro, sloane square, window stickers
By Stephen Foster on April 25, 2012
Apple has just produced another series of record numbers with soaring sales of iPhones and iPads adding more than $35bn to its value (which had fallen recently due to misplaced fears that its growth was slowing), adding $12.6bn to its cash pile which now stands at about $110bn. Pity it doesn’t pay tax on much [...]
Posted in Clients, Finance, News, Politics | Tagged $110bn cash pile, apple, caribbean tax havens, exxon mobil, hewlett-packard, iPad, iPhone, iPod, ireland, iTunes, John D. Rockefeller, mac computers, market dominance, Microsoft, record profits, samsung, standard oil, tax avoidance, Tim Cook
By Stuart Smith on April 9, 2012
Like me, perhaps, you missed one of this year’s most critical product launches. That’s because, for reasons still not entirely apparent, it took place on Easter Sunday. Never mind that though. All the most influential tech reviewers are agreed: the Nokia Lumia 900 is undoubtedly one of the finest smartphones money can buy, with its [...]
Posted in Clients, Creative, News | Tagged .99, apple, apps, at&t, David Pogue, easter sunday, google android, iPhone, Microsoft, Nokia Lumia900, smartphone launch, Stuart Smith, times square, windows phone 7.5
By Stephen Foster on March 21, 2012
Things haven’t been great at McCann Worldgroup recently with series of big account losses (Nescafe, Exxon) and top exec departures. But now McCann has bagged Sony Mobile globally and the new company (Sony recently bought out its phones partner Ericsson AB for about $1.5bn) is promising to batter the likes of Apple’s iPhone and Samsung’s [...]
Posted in Agencies, Clients, Creative, News | Tagged children, exxon, iPhone, lbi, Linus Karlsson, made of imagination, mccann worldgroup, nescafe, Nick Brien, phd, samsung galaxy, sony mobile, Steve Walker, Wes Anderson, xperia smartphone
By Staff on March 21, 2012
Know Digital founder and partner Rob Jenkins explains why increasingly popular QR codes on ads are no longer the best way to drive traffic to mobile websites. About five years ago I wrote a blog post for my previous agency predicting that QR codes were going to become increasingly visible in the UK over the [...]
Posted in Agencies, Media, News | Tagged iPhone, japan, know digital, london underground, mobile websites, posters, qr codes, Rob Jenkins
By Staff on February 6, 2012
The mighty Facebook dollar has struck again, this time by persuading Levi’s highly-regarded CMO Rebecca Van Dyck to head its marketing. Facebook is currently in the process of completing an IPO which will value the social network at up to $100bn. Van Dyck, who made her considerable reputation at Apple where she helped to oversee [...]
Posted in Clients, Media, News | Tagged $100bn IPO, apple, Carolyn Everson, facebook, go forth campaign, iPad, iPhone, iPod, levis, Mark Zuckerberg, Rebecca Van Dyck, Sheryl Sandberg, wieden+kennedy
Recent Comments