IPA Effectiveness Awards
-
Ad Tech
Laurence Green: so are the IPA Awards really effective?
There was much hullabaloo in certain quarters of adland last week as the IPA announced its latest Effectiveness Awards winners.…
Read More » -
Ad Tech
Creative agencies: an industry so clearly on the back foot is hardly a way forward
Interesting to test the water at the UK IPA’s Effectiveness Awards on Monday night. Despite the whooping and hollering from…
Read More » -
Advertisers
IPA reveals its Effectiveness winners – but where are the great ads?
The UK’s IPA agency trade body is devoting the week to promoting the efficacy of advertising – VCCP has already…
Read More » -
Advertisers
MullenLowe’s Laurence Green: real time notes from last night’s IPA Effectiveness Awards
5.20pm. Ten minutes ‘til showtime and I’m nervous. I always am at these IPA Awards, even when I don’t have…
Read More »