IPA Bellwether
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IPA Bellwether inches ahead in Q4 2024 but more clouds on the horizon
The marketing community seems to be taking Rachel Reeves’ Budget and the Government’s other travails on the chin with a…
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IPA Bellwether shows further evidence of gradual recovery
New British PM Keir Starmer and his Labour government may have got lucky in more ways than expected with the…
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IPA Bellwether survey points to brighter future for main media (after a short recession)
THE UK’s quarterly Bellwether survey reports that 26% of UK-based companies expect their marketing budgets to increase in 2024, the…
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Main media a shaft of light in gloomy IPA Bellwether Q3 report
The UK economy – and the ad market with it – is getting like Groundhog Day: bumping along the bottom…
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IPA Bellwether: advertiser money pours into price cuts as media suffers
Sales promotion is growing at record levels according to the IPA’s latest quarterly Bellwether Report, up 13.4% as UK firms…
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IPA Bellwether: UK marketing budget growth hits one-year high despite cost-of-living crisis
UK marketing budget growth is at its strongest since Q2 2022, despite an intensely challenging economic environment according to the…
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Steady as she goes for Omnicom, IPA Bellwether downgrades UK ad growth
You rarely get firewoks from Omnicom and it reported solid Q3 2022 progress with organic revenue growth of 7.5%, upgrading…
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Post-Covid UK adspend rising says IPA but there are plenty of clouds on the horizon
Total UK marketing budgets were revised up to an almost eight-year high during the opening quarter of 2022, according to…
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IPA Bellwether: UK companies up marketing budgets but Omicron slows Q4 growth
The UK’s adspend recovery stuttered in Q4 2021 as the Omicron Covid variant sent the country (the medical establishment anyway)…
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