By Staff on April 23, 2013
So it’s a whopper but this prison break themed opus from Ogilvy does the job – counting down the days of a prison break timed for an India-Pakistan cricket match when the would-be escapees think the guards will all be watching the match. But they’re not of course, so justice wins out. Does it work? [...]
Posted in Agencies, Clients, Creative, Media | Tagged cricket match, India, ogilvy, pakistan, prison break, star tv, tata, three and a half minute commercial, tv campaign
By Staff on October 24, 2012
Asian markets top a new global social engagement league table that measures how often and how much consumers use social media platforms. The Social Engagement Benchmark from GlobalWebIndex reveals that consumers in fast-growing economies are more likely to use a social network or a microblog, upload a photo or video or review a product or [...]
Posted in Clients, Media, News, Research | Tagged China, emerging markets, globalwebindex, India, indonesia, social engagement benchmark, social media usage, Tom Smith
By Angie Dean on October 3, 2012
Remember Datsun, the Japanese car brand that persuaded many UK consumers in the 1960s that it was OK to buy Japanese products? Well it’s coming back as Nissan and partner Renault target the fast-growing market for very cheap cars (although not in Europe or the US, of course). Nissan-Renault boss Carlos Ghosn chose the Paris [...]
Posted in Clients, News | Tagged Carlos Ghosn, cheap cars, China, datsun, India, nissan, Renault
By Staff on September 5, 2012
McDonald’s is opening its first two vegetarian-only restaurants – near the sites of two of India’s most popular religious shrines, the Sikh Golden Temple in Amritsar and the Hindu shrine of Vaishno Devi in the town of Katra. McDonald’s outlets in India don’t sell beef burgers in deference to Hindus and rivals Subway and Domino’s [...]
Posted in Clients, Finance, News, PR | Tagged amritsar, golden temple, India, mcaloo tikka, McDonalds, vegetarian meals
By Staff on August 13, 2012
Interpublic may have been the subject of fevered takeover speculation recently but it is still trying to stay in the acquisition game, reportedly trying to close a deal to buy India’s biggest digital agency Interactive Avenues. IA, founded by CEO Ratish Nair (left) handles ICICI Bank, Sony India and ITC among others and employs about [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged India, interactive avenues, Interpublic, publicis groupe, resultrix
By Staff on June 13, 2012
WPP has bought a majority stake in Mumbai based Hungama Digital Services for an undisclosed sum. Hungama Digital Services is part of Hungama Digital Media Entertainment and specialises in web design, digital marketing, search engine marketing, social media optimisation and communications strategy. The agency employs 110 people and clients include Mahindra & Mahindra, Bacardi, Godfrey [...]
Posted in Agencies, Clients, Finance, Media, News, Research | Tagged brandedge, entertainment, hungama, hungama digital, India, infosys, it, Sir Martin Sorrell, WPP
By Staff on May 18, 2012
Ybrant Digital, the Indian global digital marketing company, announced today that it has agreed to buy three big websites, PriceGrabber, LowerMyBills and ClassesUSA.com, from information services giant Experian. PriceGrabber is a price comparison shopping business which powers Yahoo! and MSN shopping. LowerMyBills.com is a one-stop destination that offers savings through relationships with more than 500 [...]
Posted in Clients, Finance, Media, News | Tagged $175m website deal, classes usa, experian, experian interactive, India, lowermybills, pricegrabber, Steve Krenzer, Suresh Reddy, ybrant digital
By Stephen Foster on April 24, 2012
The Brits and the French spent much of the 18th century vying for control of India (the Brits won, of course) and the two old adversaries seem to be busily engaged in another contest to the death on the sub-continent, this time in all things digital with respective national marcoms flagships WPP and Publicis Groupe [...]
Posted in Agencies, Clients, Finance, Media, News, Research | Tagged aig, brandedge, digital marketing, digitas, hsbc, India, indigo, infosys, kantar, leo burnett, mysupermarket, publicis groupe, razorfish, rosetta marketing group, Sir Martin Sorrell, tata, thomas cook, Vikas Tandon, vivaki, WPP
By Stephen Foster on April 13, 2012
Well if it’s out there you advertise it. This ad for for Clean and Dry Intimate Wash promises to make Indian vaginas ‘fresher, cleaner and fairer,’ fairer not in the sense that half the population can have one but lighter in colour. And capable of turning a miserable poppet into just what her husband ordered. [...]
Posted in Clients, Creative, Media, News | Tagged brighter vaginas, caste system, clean and dry intimate wash, dallas, fresher cleaner fairer, India, knightsbridge, lighter skins, tv campaign
By Staff on April 3, 2012
Talent directors seem to be the new flavour of the month within big marcoms companies and high-flying Maxus, the newest mainstream WPP/GroupM media agency on the block, has just named its first, Madhvi Pahwa (pictured). Pahwa is currently a managing partner at GroupM India and she will be based in India, giving a pretty clear [...]
Posted in Agencies, Clients, Media, News, Research | Tagged adweek, asia, coca-cola, groupm, India, Kelly Clark, Madhvi Pahwa, maxus, procter & gamble, relationship media, talent director, us, WPP
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