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By Staff on January 15, 2013
Ford’s Lincoln and new bespoke WPP agency Hudson Rouge are coming out fighting in their efforts to revive the luxury brand (GM’s Cadillac has just been voted Car of the Year in the US, which doesn’t help). This is an intriguing new ad, ‘Phoenix,’ for the MKZ, majoring on technology (as we’ve noted) and also [...]
Posted in Agencies, Clients, Creative, News | Tagged Abraham Lincoln, cadillac, chysler, Eminem, ford, hudson rouge, imported from detroit, lincoln, luxury cars, wieden+kennedy, WPP
By Staff on November 6, 2012
Not that you can get much grittier than the grand tours of Detroit that launched Wieden+Kennedy Portland’s epic series for Chrysler but selling cars these days means selling the gadgets and technology they’re stuffed with. And you don’t get Eminem or Clint Eastwood to do the heavy lifting every time. So W+K is sticking to [...]
Posted in Agencies, Clients, Creative, News | Tagged chrysler 300, Clint Eastwood, Eminem, imported from detroit, wieden+kennedy portland
By Staff on May 21, 2012
When was there ever a CMO like General Motors’ Joel Ewanick? Hard on the heels of dumping Facebook from his advertising schedule in the week of its IPO, Ewanick (pictured) has announced that he’s skipping the 2013 Super Bowl too, claiming that the $4m or so NBC asking for spots in the US ad showcase [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged $4m ad spots, ad costs, chevrolet, chrysler, Clint Eastwood, commonwealth agency, facebook, ford, goodby silverstein, halftime in america, imported from detroit, Joel Ewanick, mccann, nbc, super bowl, wieden+kennedy
By Staff on May 4, 2012
Chrysler is laying on the emotion with ‘Imported From Detroit’ while we wait to see what Joel Ewanick’s new Goodby Silverstein/McCann Commonwealth construct will come up with for General Motors’ Chevrolet. With Ford, from WPP’s JWT-based ‘Team Detroit,’ it’s technology, technology all the way. But no overt Ford branding so far in this campaign ‘Go [...]
Posted in Agencies, Clients, Creative, News | Tagged chevrolet, chrysler, commonwealth agency, ecoboost engines, ford, general motors, go further campaign, imported from detroit, Joel Ewanick, team detroit, technology, WPP, Youtube
By Stephen Foster on April 25, 2012
Chrysler is claiming that the four follow-up ads to Clint Eastwood’s celebrated ‘Halftime in America’ Super Bowl epic have resulted in soaring awareness levels and sales of its Chrysler, Dodge, Jeep and Ram models. Agency Wieden+Kennedy Portland is mining a pretty heavy wave of emotion in many of its recent offerings, like the current P&G [...]
Posted in News | Tagged chevrolet, chrysler, chrysler 300, Clint Eastwood, commonwealth, doge, Eminem, halftime in america, imported from detroit, jeep, Joel Ewanick, mccann, my son steven, ram, super bowl, wieden+kennedy portland
By Stephen Foster on February 6, 2012
How do you top last year’s Eminem Super Bowl epic for Chrysler? Sign up American icon Clint Eastwood to tell 100m or so viewers in the US and countless more around the world that it’s only “half time in America” and the old country, led by Detroit, is coming out fighting in the second. The [...]
Posted in Agencies, Clients, Creative, News, Politics | Tagged chrysler, Clint Eastwood, Eminem, Hal Riney, half time in america, imported from detroit, morning in america, Ronald Reagan, super bowl ad, wieden+kennedy portland
By Stephen Foster on August 2, 2011
Not very much of the Elvis Presley classic alas but the opening few bars herald the return of Fiat (the new owner of Chrysler of course) to the US market with its cute Fiat 500, its revamp of 1957′s iconic Cinquecento ‘people’s car’. The campaign, by MDC-owned 72andSunny, is low key, deliberately it seems, Fiat, [...]
Posted in Agencies, Clients, Creative, News | Tagged 1977, 72andsunny, chrysler, chrysler 200, cinquecento people's car, drive-in commercial, Elvis Presley, Eminem, fiat, fiat500, ford focus, imported from detroit, jailhouse rock, mdc, sebring, wieden+kennedy
By Staff on April 25, 2011
Wieden+Kennedy’s Chrysler 200 Super Bowl ad with Eminem won many of the plaudits in that particular adfest and now agency and client are following the same route for the revamped Chrysler 300. Appropriately enough for an even bigger and meaner motor the new ad is set in Los Angeles and features Eminem’s producer (and rapper) [...]
Posted in Agencies, Clients, Creative, News | Tagged chrysler 200, chrysler 300, Dr Dre, Eminem, fiat, imported from detroit, los angeles, wieden+kennedy
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