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IKEA lines up five for life after Mother
Whoever wins the UK IKEA creative account will probably be greeted by a volley of jeers and old orange peel:…
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IKEA goes Mother-less
All good things come to an end – but do they have to? IKEA and Mother are parting ways in…
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IKEA, Aviva… why bother reviewing?
Gives us something to write about but, really, what’s the point, especially, in IKEA reviewing the UK account that’s been…
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IKEA joins the ad chorus
Tunes, or jingles as they were, seem to making a comeback. Once they were a part of nearly every agency…
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WPP’s David wins IKEA US
IKEA has given its UK creative business to Ogilvy offshoot David with DDB’s Alma winning multicultural, a big sector for…
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IKEA unleashes This is Libre on new Middle East campaign
IKEA continues to use interesting agencies around the world despite a global campaign for newly-appointed McCann last year. Mother remains…
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IKEA and Mother top UK Effie awards
IKEA and agency Mother have won the Grand Effie at the 2024 Effie Awards UK for most effective marketing campaign.…
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IKEA goes global with McCann debut – cranking up or dumbing down?
IKEA caused a surprise when it appointed McCann as its first global agency after years of managing perfectly well with…
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Mother constructs a winning kitchen surprise for IKEA
IKEA now has a new global agency in McCann but that doesn’t seem to an impediment to the likes of…
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