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Fred & Farid makes Weight Watchers sexy

Fred & Farid makes Weight Watchers sexy

By Stephen Foster on January 23, 2012

Which is fairly remarkable for a business that once had the Duchess of York as an ambassador but Havas-backed Paris agency Fred & Farid is always full of surprises. Some people are already tipping this as one to bother the Cannes jurors this year. F&F is hedging its bets with some striking print work too. [...]

Posted in Agencies, Clients, Creative, News | Tagged cannes, Duchess of York, Feng Huang, fred & farid, havas, paris, Pierre Joufray, print, Rankin, tv, Weight Watchers | Leave a response

How do you lift mainstream big brand advertising? McDonald's US succeeds, Pepsi's still struggling

How do you lift mainstream big brand advertising? McDonald’s US succeeds, Pepsi’s still struggling

By Stephen Foster on January 13, 2012

Finding out which agency did what for a client is a nightmare these days, I’m sure clients partly do it to confuse us hacks. Anyway this new and rather good ad for McDonald’s Egg McMuffin sandwich seems to be from Havas-owned Arnold (as if DDB and Leo Burnett aren’t enough). Whereas Pepsi still doesn’t seem [...]

Posted in Agencies, Clients, Creative, News | Tagged arnold, burger king, david, egg mcmuffin, havas, McDonalds, mcgarrybowen, mother, Pepsi, Sofia Vergara, tbwa | Leave a response

It's hardly Gingrich on Romney but London mayor Boris Johnson comes under fire from 'Red Ken'

It’s hardly Gingrich on Romney but London mayor Boris Johnson comes under fire from ‘Red Ken’

By Stephen Foster on January 12, 2012

Do they still call Ken Livingstone Red Ken? Well London mayor Boris johnson probably does. And Tory Boris, who faces re-election this summer, is coming under fire from his opponent, former mayor Labour’s Ken Livingstone, who has recruited newly-formed BETC London to produce this ad, accusing Boris of picking Londoner’s pockets by putting up tube [...]

Posted in Agencies, Clients, News, Politics | Tagged betc london, Boris Johnson, David Cameron, david jones, election, havas, Ken Livingstone, london mayor, Matthew Charlton, Mitt Romney, Newt Gingrich, pickpocket ad, republican nomination race, tube fares | Leave a response

Why isn't Procter & Gamble or Unilever brave enough to sponsor Amnesty International's 50th?

Why isn’t Procter & Gamble or Unilever brave enough to sponsor Amnesty International’s 50th?

By Stephen Foster on December 10, 2011

There aren’t many organisations on this troubled earth that can be confidently called a ‘good thing’ but one such is Amnesty International which has been sticking up for political prisoners and other causes under what we loosely call ‘freedom’ for 50 years now. Today is its 50th Human Rights Day. To mark this it’s bringing [...]

Posted in Clients, Creative, News, Politics, PR | Tagged 50th anniversary, amnesty international, Barack Obama, Bob Dylan, Bruce Springsteen, corporate social responsibility, covers album, david jones, guantanamo bay, havas, human rights day, Pete Townshend, Peter Cook, procter & gamble, secret policeman's ball, Sting, UK rendition policies, unilever, we are augustines

Citroen launches new DS5 hybrid with adland's first Twitter commercial

Citroen launches new DS5 hybrid with adland’s first Twitter commercial

By Staff on November 16, 2011

It had to come, Twitter makes its debut in an above the line commercial with a new ad for the February launch of Citroen’s new DS5, a hybrid sporty hatchback cum estate car. A bit of a hybrid everything then. Euro RSCG Amsterdam and creative studio Perfect Fools have devised a Twitter Race offering the [...]

Posted in Agencies, Clients, Creative, Media, News | Tagged citroen ds5, david jones, euro rscg amsterdam, havas, launch campaign, perfect fools, sporty hybrid, twitter, twitter race

Havas new broom David Jones positions himself on the side of the angels

Havas new broom David Jones positions himself on the side of the angels

By Stephen Foster on November 7, 2011

Which is quite a feat for an adman but Jones, the boss of Euro RSCG who took over as CEO of Havas this year, has clearly decided that the best way to differentiate Havas from its bigger marcoms rivals is to be the consumer’s, indeed the world’s, best friend. His latest initiative is a forthcoming [...]

Posted in Agencies, Clients, News, PR, Research | Tagged apple, arnold worldwide, coca-cola, danone, david jones, digital, Euro RSCG, havas, havas media labs, ikea, Marc Mathieu, meaningful brand index, Microsoft, Nestle, one world forum, Paul Polman, social media, unilever, who cares wins

Rediffusion's Arun Nanda tweaks WPP's tail again with Havas MPG media tie-up

Rediffusion’s Arun Nanda tweaks WPP’s tail again with Havas MPG media tie-up

By Stephen Foster on November 4, 2011

WPP may own 26.7 per cent of Arun Nanda’s agency Rediffusion-Y&R but the veteran Indian adman is having a high old time tweaking the tail of the world’s biggest marcoms company – and its equally combative boss Sir Martin Sorrell. Earlier this week it announced that it was partnering with indie PR giant Edelman to [...]

Posted in Agencies, Clients, Finance, Media, News, PR | Tagged airtel, Ajit Balakrishnan, Arun Nanda, colgate-palmolive, edelman, everest brand solutions, havas, Hill & Knowlton, India, mec, media services, mediacom, mindshare, mpg, pr giant, rediffusion-y&r, tata, tme, WPP

Havas third quarter figures simply don't add up

Havas third quarter figures simply don’t add up

By Stuart Smith on November 3, 2011

Here’s an arithmetical problem for City analysts. Why don’t marketing services group Havas’s splendid Quarter Three figures actually add up properly? First, a bit of background. Agency holding company performance has continued in strong recovery mode, despite the rest of the world economy going to blazes. Organic growth, which is seen as the purest underlying [...]

Posted in Agencies, Finance, News | Tagged 6.4 per cent growth, 7.3 per cent growth, aegis, City analysts, havas, havas share price surge, omnicom, publicis groupe, third quarter revenue, WPP

Will BETC's Canal+ 'Bear' creation make the would-be agency network famous?

Will BETC’s Canal+ ‘Bear’ creation make the would-be agency network famous?

By Stephen Foster on October 19, 2011

Well here it is, BETC Paris’ ‘Bear’ ad for French broadcaster Canal+. This has got the creative community all-a-Twitter, but is it any good? Strict types in Cincinnati (Procter & Gamble HQ) and other unforgiving places where they nurture their ad budgets (billions admittedly) might argue that any ad that seeks to make a point [...]

Posted in Agencies, Clients, Creative, News | Tagged agency network, bear, betc, canal+, david jones, france, Guy Hayward, havas, jwt london, paris

New Eurostar Olympics ad from Leg shows how the French see the rosbifs

New Eurostar Olympics ad from Leg shows how the French see the rosbifs

By Stephen Foster on October 12, 2011

Pretty stylish by the looks of it, although that might be the client’s view rather than the majority of French people (those who aren’t living in London’s posh South Kensington in preference to Paris anyway). Havas-owned Paris agency Leg has lined up creativos Michel Gondry (director), Belgian singer Arno and the UK’s very own Jarvis [...]

Posted in Agencies, Clients, Creative, News | Tagged Arno, eurostar, havas, Jarvis Cocker, leg, London, london olympics, Michel Gondry, new campaign.paris, south kensington

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