By Stephen Foster on March 14, 2013
Here’s a teaser for Guinness’s new ad, ‘Paint The Town Black,’ for St Patrick’s Day (Sunday March 17). Well it looks like fun, not to say mayhem. I always love the bit on the end: ‘Drink Responsibly’ or whatever. I’ve yet to see a booze campaign that manages to dramatise this. It’s also interesting that [...]
Posted in Agencies, Clients, Creative, News | Tagged amv/bbdo, drink responsibly, guinness, kevin roberts, lovemarks, new tv ad, paint the town black, saatchi & saatchi, st patrick's day
By Stephen Foster on January 18, 2013
After a long and challenging week (with not that much going on) it’s nice to get a new ad from Guinness and agency AMV/BBDO. Guinness advertising has left me bemused for years; I now see that the famous Jonathan Glazer ‘Surfers’ ad is about time, pouring a Guinness takes a bit longer than a Heineken. [...]
Posted in News | Tagged Ben Straley, coca-cola, coke worldwide machine, covario, facebook, Gabriel Morais, google news, graph search, guinness, made of more ad, miami ad school madrid, more about advertising
By Staff on November 23, 2012
Outdoor advertising (or out of home as we should call it these days) is a booming sector with digital this and that all over the place on top of conventional billboards. Poster giant Clear Channel and enterprising UK trade publication The Drum have launched the Creative Out of Home Awards in the UK to promote [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged amv/bbdo, bacteria billboard, Clear Channel, creative out of home awards, curb media, dare, guinness, the drum, warner brothers film contagion
By Stephen Foster on October 8, 2012
The new Guinness ‘Cloud’ ad, which we castigated here last week doesn’t seem to have too many supporters, but a number of people have challenged my comment that the famous ‘Surfers’ ad by Jonathan Glazer had bugger all to do with beer. Of course it has something to do with Guinness, ‘Here’s to waiting’ and [...]
Posted in Agencies, Analysis, Clients, Creative | Tagged cloud, guinness, Jonathan Glazer, shamrock, surfers
By Stephen Foster on August 30, 2012
Former AMV stalwart Peter Souter has wasted no time in his mission to revive TBWA London, hiring award-winning duo Walter Campbell (left) and Sean Doyle who used to star at his former agency. The veteran duo’s gongs include a hatful for the famous Guinness ‘Surfer’ ad. As a creative himself Souter knows the benefit of [...]
Posted in News | Tagged Andre Laurentino, guinness, Jonathan Glazer, Peter Souter, Sean Doyle, surfer, tbwa london, Walter Campbell
By Staff on May 22, 2012
One of the bits of Interpublic that’s working well at the moment (as opposed to its embattled DraftFCB) is Deutsch and the Lowe & Partners network agency has made an interesting signing with Qian Qian (pictured) from Crispin Porter + Bogusky in Boulder. Qian is abandoning the Rockies for Deutsch New York where he will [...]
Posted in Agencies, Clients, Creative, News | Tagged akqa, beijing, coke zero, crispin porter bogusky, deutsch new york, domino's, draftfcb, Greg DiNito, guinness, Interpublic, lowe & partners, missouri state university, Qian Qian, unilever, wallpaper magazine
By Stephen Foster on April 5, 2012
Those imps at Droga5 have taken to satirising other beer brands for Newcastle Brown, now owned by Heineken apparently – “Well I’ll go to our ‘ouse.” They’ve already had a go at Stella’s hymnal to special Stella glasses. Is this AB Inbev’s Stella again? Could be Guinness or just about any beer. The campaign is [...]
Posted in Agencies, Clients, Creative, News | Tagged droga5, global brand, guinness, heineken, newcastle brown ale, satire, stella, stella glasses
By Stephen Foster on March 20, 2012
It’s a bit of a stretch to link a sports shoe to Guinness (hardly recommended for trim athletes although it was once promoted as having medicinal qualities), quite another to associate your new Dunk Low shoes with the ‘Black and Tans,’ the British irregular troops responsible for a number of vicious actions in the Irish [...]
Posted in Clients, News, PR | Tagged black and tans, dunk low sports shoes, guinness, irish troubles, irregular troops, nike, st patrick's day
By Stephen Foster on September 20, 2011
Carling has had its famous campaigns in the past – most notably ‘I bet he drinks Carling Black Label’ from WCRS – but a common feature has been its positioning as a cheap guzzle for the lads. But owner Molson Coors recently switched the business from Beattie McGuinness Bungay (who had essayed a spin on [...]
Posted in Agencies, Clients, Creative, News | Tagged Alice Gold, beattie mcguinness bungay, Bill Fury, carling, carling black label, chime, guinness, journey to refreshment, lads ads, meerkats, molson coors, rugby world cup, vccp, Walter Stern, wcrs, wondrous place
By Staff on September 19, 2011
Drinks giant Diageo, which already boasts 12.6m fans on Facebook, has increased its advertising investment in the social media site and is joining its new ‘client council’ that has its first meeting in October. On the face of it this looks like a sweetheart deal (Facebook CMO Carolyn Everson claims Facebook is a “small company” [...]
Posted in Agencies, Clients, Media, News | Tagged ad deal, american express, brazil, Carolyn Everson, diageo, drinks, facebook, facebook client council, facebook fans, guinness, Kathy Parker, olympics, procter & gamble, sao paulo, smirnoff, south america, swat team, walmart, world cup
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