By Stephen Foster on February 22, 2012
Well there’s a line and a half for you but this is the one Rupert Murdoch and News International hope will persuade about two and a half million people to buy the Sun – not ‘The Sun on Sunday’ it would appear – on Sunday. That’s the number of readers supposedly up for grabs as [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged arrests, Dominic Mohan, groupm, launch, mec, mediacom, mindshare, News International, phone hacking scandal, press spending, Roy Keane, Rupert Murdoch, Sir Martin Sorrell, the news of the world, the sun, the sun on sunday
By Stephen Foster on February 14, 2012
Last year WPP set up Tenth Avenue, a new outdoor holding company. This all seemed a bit unnecessary as WPP already had out of home giant Kinetic but Sir Martin Sorrell’s marcoms company has revealed more of its schemes with the formation of mobile marketing company Joule (where do they get these names from?) within [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged audi, Bessie Lee, Craig Zhang, groupm, groupm china, joule, kinetic, Michael Collins, michelin, Microsoft, mjoule, mobile marketing, out of home, tenth avenue, wisereach, WPP
By Staff on January 31, 2012
WPP’s ever-expanding gaggle of media companies – Mediacom, Mindshare, MEC, GroupM and Kinetic – have been on the regulators’ radar somewhere for some time (WPP probably wouldn’t be allowed to buy Aegis for example) but Sir Martin Sorrell’s outfit probably never expected a challenge in the north of England. But now the UK’s Office of [...]
Posted in Agencies, Media, News | Tagged aegis, Asda, brilliant media, carat, competition commission, dfs, groupm, mediacom north, mindshare, north of england, office of fair trading, OFT, pre-pack administration, Sir Martin Sorrell, starcom, WPP
By Staff on January 27, 2012
The rise to media dominance of affable Brit Dominic Proctor (pictured) continues apace with his promotion to the new post of president of GroupM, increasingly the driver of WPP’s many and varied media operations which include Mindshare, MediaCom, MEC and out of home operation Kinetic. Equally dramatic is the promotion of Mindshare’s London-based chief strategy [...]
Posted in Agencies, Clients, Media, News | Tagged Antony Young, Dominic Proctor, groupm, Irwin Gotlieb, kinetic, mec, mediacom, mindshare, Nick Emery, Phil Cowdell, Sir Martin Sorrell, WPP
By Stephen Foster on January 25, 2012
WPP is launching JWT Jordan by way of a deal to buy 51 per cent of the assets of marketing communications firm IDEA. JWT has worked with IDEA for a number of years now and the company will be renamed JWT Jordan. This is the seventh mini-deal from so far this year by the ever-acquisitive [...]
Posted in Agencies, Clients, Creative, Media, News, PR, Research | Tagged Burson-Marsteller, davos, deals, fox, grey, groupm, idea, jwt jordan, mec, mindshare, ogilvy, Sir Martin Sorrell, touch, unilever, WPP
By Staff on December 19, 2011
WPP’s creative agencies, especially Ogilvy & Mather, are having a good run in the US at the moment but on the media front, particularly at MEC, it’s not quite so good. MEC, which recently replaced North America CEO Lee Doyle with Marla Kaplowitz (left), has now lost $100m Toys ‘R US to Omnicom’s OMD and [...]
Posted in Agencies, Clients, Media, News | Tagged activision, groupm, kinetic, Lee Doyle, Marla Kaplowitz, maxus, mec, media agencies, mediacom, mindshare, novartis, ogilvy & mather, omd, omnicom, optimedia, phd, pizza hut, publicis groupe, sony ericsson, toys 'r us, WPP
By Stephen Foster on December 15, 2011
It’s that time of year when publications hand out awards (we may even succumb to the temptation ourselves) and it’s hardly a surprise that Campaign has chosen Bartle Bogle Hegarty as its agency of the year (for what seems like ever you would probably have made money betting on BBH each year in January). Anyway [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged akqa, audi, barnardo's, bartle bogle hegarty, bbdo, bbh, blink, campaign agencies of the year, groupm, guardian, maxus, ogilvyone, omnicom, phd, Sir Martin Sorrell, stella artois, Waitrose, wieden+kennedy, wonderbra, WPP
By Stephen Foster on December 13, 2011
Media agencies working for Unilever are going to have a rather busier Christmas than they anticipated as the packaged goods giant has decided on another media review just two years after it consolidated North America and Europe into WPP’s Mindshare and the rest into Omnicom’s PHD. Both incumbents will pitch along with a few lucky [...]
Posted in Agencies, Clients, Media, News | Tagged carat, general motors, global media review, groupm, Keith Weed, Laura Klauberg, Louis Di Como, minshare, omnicom, phd, procter & gamble, publicis groupe, unilever, WPP
By Stephen Foster on January 27, 2011
WPP is to start a new outdoor holding company called Tenth Avenue which will include, inter alia, its Kinetic operation according to a report in Campaign. Kinetic previously came under the GroupM banner, the holding company for its big media agencies, but Tenth Avenue is new and will be headed by former GroupM COO Rupert [...]
Posted in Agencies, Finance, Media, News | Tagged campaign, Eric Newnham, groupm, kinetic, Rupert Day, tenth avenue, WPP
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