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Tag Archives: google

Google teams with Monotype to kill computer “tofu”

Google keeps changing the world as, in its own way, has Monotype over the years. Details are emerging of a joint initiative between the two – the Google Noto Project – aimed at developing “a typeface family that encompasses all ...

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YouTube launches six-second mobile ‘Bumper’ ads

Google is monetising YouTube with a vengeance and it’s introduced six-second ‘Bumper’ ads to grab the half of 18-49 year olds it says prefer to watch videos on their smartphone, even when there’s a bigger screen available. Which proves, if ...

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YouTube is more effective than TV says Google boss

YouTube – which is owned by Google of course – is claiming that new research shows that ROI (return on investment) is greater on its channel than on conventional TV, which should set the thinkers at TV marketing body Thinkbox ...

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