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Tag Archives: google

Google challenges media agencies in programmatic TV ads

The giant octopus that’s Google (Goldman Sachs has already nabbed the giant squid) is setting its sights on TV ad buying – programmatic version – by offering advertisers the chance to buy TV through its DoubleClick platform that already serves ...

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T&P’s Hornby leads the charge as Google’s Brittin resists outside ad verification

Here’s The&Partnership’s Johnny Hornby on the trail of Google and Facebook again, in one of his regular appearances on Sky News. He wants Google and Facebook to decide whether they’re “platforms” or “publishers” (publishers are legally responsible for their content ...

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YouTube “rogue ads” threaten Google’s online cash cow

Google’s YouTube is facing a full-on ad crisis as a raft of important advertisers – including the UK government’s Cabinet Office, TfL, the Guardian and L’Oreal – have pulled their ads from the online channel following a further investigation by ...

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Is the app revolution finally running out of gas?

Are we finally becoming fed up with mobiles’ lucrative handmaidens – apps? New research from Adobe says that while smartphone traffic in Europe has doubled between 2014 and 2016 (which is probably why we can’t get a signal) new and ...

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