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Tag Archives: google

YouTube launches six-second mobile ‘Bumper’ ads

YouTube launches six-second mobile ‘Bumper’ ads

Google is monetising YouTube with a vengeance and it’s introduced six-second ‘Bumper’ ads to grab the half of 18-49 year olds it says prefer to watch videos on their smartphone, even when there’s a bigger screen available. Which proves, if ...

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YouTube is more effective than TV says Google boss

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YouTube – which is owned by Google of course – is claiming that new research shows that ROI (return on investment) is greater on its channel than on conventional TV, which should set the thinkers at TV marketing body Thinkbox ...

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Droga5 baffles for Android with rock, paper, scissors

Droga5 baffles for Android with rock, paper, scissors

Droga5 in the US has produced a new campaign ‘be together. not the same’ – for Google’s operating system Android. It features a rather winning trio of the famously incompatible rock, paper and scissors. But what on earth’s the point? ...

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Why online ad blockers may be doing marketers a favour

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While the marketing world frets about ‘ad blockers,’ highly popular apps that can edit out ads from mobiles and computers, there’s more evidence that rather fewer people than expected are looking at the things in the first place. Some European ...

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Will life change as Google becomes Alphabet?

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For people in advertising and media anyway the likely answer is ‘Not much.’ Separating the Google search and advertising business from the company’s other ambitious, sometimes barmy, bets allows founders Sergey Brin and Larry Page to concentrate on their own ...

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Google and YouTube’s top tips for Cannes

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Google has, once again, produced what it calls its Cannes to Cannes YouTube ads leaderboard, high-scoring ads on the channel assessed according to views plus other mysterious Google metrics. Its own 2014 ‘Rewind’ from Portal A comes top (last year’s ...

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Google unveils Ten Commandments for YouTube hits

Google unveils Ten Commandments for YouTube hits

Those of you who want to create a world-beating viral ad on YouTube (most of you I expect) need look no further. As part of its ten year celebrations of YouTube, Google has released a list of what you need ...

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