By Angie Dean on June 13, 2013
Here’s a rather sweet campaign ‘Kisses,’ for Burberry and Google (not your first idea of a cuddly duo). As everybody spends most of their time on mobiles these days it’s logical enough to produce an online version of the ancient practice of snogging and so here it is. What will Google think of next? Online [...]
Posted in Clients, Creative, Media, News | Tagged burberry, evergreen love, google, kisses campaign, Misty Miller, online snogging
By Staff on May 9, 2013
What we used to call heads of TV were an endangered species for a while but now, with online films taking over the world, they’re not and former MD of production company Cut+Run Leila Bartlam (left) has landed the plum role of head of film for Havas Worldwide in London. Bartlam, a former head of [...]
Posted in Agencies, Clients, Creative, News | Tagged adam&eve, cut+run, google, havas worldwide, head of film, John Lewis, Leila Bartlett, Russ Lidstone
By Staff on May 8, 2013
We send more data in a second now than we did in the whole of 1993 says Stephen Phillips (left), CEO of online research company ZappiStore. But fast data is more valuable than big data if we use it properly. The rise of new technologies and increase in ways to collect data has meant businesses [...]
Posted in Analysis, Clients, Finance, News, Research | Tagged big data, fast data, google, Stephen Phillips, value, yo sushi, zappistore
By Staff on April 25, 2013
Something called the Reputation Institute, which represents ‘reputation managers,’ has produced a survey of the world’s most reputable companies based on soundings among consumers in 15 large countries. Reputation is defined by the level of ‘trust, admiration, respect and good feeling stakeholders have towards a company.’ And upscale German carmaker BMW sits proudly on top [...]
Posted in Clients, Media, News, PR, Research | Tagged bmw, Disney, google, Mercedes, reptrak survey, reputation institute, reputation managers, Sony, world's most reputable companies
By Stephen Foster on April 1, 2013
Last year WPP’s Sir Martin Sorrell objected to the votes cast in the Cannes Lions media category; claiming that his company’s efforts had been conspired against by, er, conspirators – chiefly Omnicom it seems. Last year’s media jury was chaired by OMD boss Mainardo de Nardis and Manning Gottlieb OMD won the Grand Prix for [...]
Posted in Agencies, Clients, Creative, Media, News, PR | Tagged Amir Kassaei, awards row, block voting, cannes lions, ddb, google, holding company of the year, Mainardo de Nardis, media award, omnicom, Sir Martin Sorrell, WPP
By Stephen Foster on March 28, 2013
***The JWT India storm about Ford ads that’s resulted in the departure of top creative Bobby Pawar just shows how corrupt the whole awards thing is (and much else, of course). There’s clearly a huge scam going on with faux awards entries, cheerfully paid for by the client (in most instances). Essentially, it’s run an [...]
Posted in Agencies, Clients, Creative, Media, News, Politics | Tagged ads, arrests, Bobby Parar, commercial rabbit, ford, google, journalists, jwt india, Kate Middleton, leveson inquiry, moreabout advertising, pc plod, WPP
By Angie Dean on March 25, 2013
The world is still searching for the secret of viral videos but here’s an idea: try five minutes of (allegedly tongue-in-cheek) gangster violence and call it Bad Motherfucker. YouTube removed it apparently but was then prevailed upon top put it back; nearly nine million views in under a week counts for a lot, even in [...]
Posted in Clients, Creative, Media, News | Tagged bad motherfucker, biting elbow, google, great guns, Ilya Naishuller, russian rock band, viral video, Youtube
By Stephen Foster on March 11, 2013
Our frenemies at Google have produced a Smileage’ app with Volkswagen that endeavours to put the fun back into driving – with a ‘Smileage’ metric, of course. Apparently you can tailor the app to any make of car, although it’s hard to see how it would work with a Lada, for example. No doubt it [...]
Posted in Creative, Media, News | Tagged driving, google, smileage app, volkwagen, vw
By Staff on February 28, 2013
Facebook is buying adserving business Atlas from Microsoft. Atlas enables advertisers to place ads on websites and track their effectiveness, competing with Google’s DoubleClick. Microsoft picked up Atlas when it acquired aQuantive in 2007. Julie Langley, managing director, technology and digital media practice, Results International explains what Atlas means for Facebook: “It’s important because by [...]
Posted in Finance, Media, News, Research | Tagged ads, adserving, atlas, doubleclick, facebook, google, Julie Langley, Microsoft, results international
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