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Will life change as Google becomes Alphabet?

Will life change as Google becomes Alphabet?

For people in advertising and media anyway the likely answer is ‘Not much.’ Separating the Google search and advertising business from the company’s other ambitious, sometimes barmy, bets allows founders Sergey Brin and Larry Page to concentrate on their own ...

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Google and YouTube’s top tips for Cannes

Google and YouTube’s top tips for Cannes

Google has, once again, produced what it calls its Cannes to Cannes YouTube ads leaderboard, high-scoring ads on the channel assessed according to views plus other mysterious Google metrics. Its own 2014 ‘Rewind’ from Portal A comes top (last year’s ...

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Google takes aim at mobile with Google Nova plans

Google takes aim at mobile with Google Nova plans

Google badly needs a new idea – or a new idea that actually works. Its search business is gradually losing its massive dominance – although this process clearly has a long way to go – as more searches move from ...

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Facebook to launch business challenge to Linkedin

Facebook to launch business challenge to Linkedin

Facebook is close to unveiling a rival to business networking site Linkedin according to a report in the FT. The new site, or add-on to Facebook’s site, has the working title of ‘Facebook At Work’ although it’s likely that the ...

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