By Stuart Smith on March 8, 2013
So, Nestlé is to drop George Clooney – Hollywood’s suavest since Cary Grant – as brand ambassador for Nespresso, to replace him with – what? Marketing’s John Reynolds, who got the scoop, does not specify. A Nestlé spokesman cryptically waffled on about “a solid relationship over the years” (seven of them in all) but reminded [...]
Posted in Agencies, Clients, Creative | Tagged club, crowd-sourcing, George Clooney, nespresso, Nestle, new spokesman, Penelope Cruz, Stuart Smith
By Staff on January 29, 2013
Well this isn’t like George Clooney at all – unless George has had a new lease of life. This is a groovy new online film from McCann Paris and studio Soleil Noir on the theme of ‘One second of emotions.’ The Soleil Noir creative director was Etienne Desclides and the director Maxime Bruneel. It’s quite [...]
Posted in Agencies, Clients, News | Tagged George Clooney, mccann paris, nespresso, online film, soleil noir
By Staff on November 19, 2012
OK, we’ll admit it – Spanish actress Penelope Cruz is quite popular in these quarters, for her acting ability obviously. So why go and waste it (and her) in this dire new US spot for Nespresso by The Martin Agency? George Clooney fronts up for the overpriced coffee tablets outside the US and his ads [...]
Posted in Agencies, Clients, Creative, News | Tagged George Clooney, nespresso, Penelope Cruz, thanksgiving, tv campaign
By Stephen Foster on February 24, 2011
It’s hardly what you expect from the world’s greatest Scotsman is it? But back in 1992 actor Sean Connery featured in this ad for Suntory Crest, made solely for the Japanese market (the commercial, that is). It’s one of 50 ads chosen by Adweek featuring Oscar winners (Connery won a statue for best supporting actor [...]
Posted in Agencies, Clients, Creative, News | Tagged George Clooney, japan, japanese ads, Laurence Olivier, nespresso, oscars, Pentax, Roger Moore, Sean Connery, suntory crest whisky
By Stephen Foster on January 13, 2011
Someone at Nestle once told me that a cup of coffee was the most profitable product in the world (all that water) and the world’s biggest food maker has profited mightily from the end product of the bean recently via its phenomenally successful Nespresso real coffee system. Nespresso is estimated to bring in about $3bn [...]
Posted in Clients, Finance, News | Tagged China, denner, Eric Favre, fairtrade, George Clooney, kkr, nespresso, Nestle, sara lee, Tesco, tpresso, walmart
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