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Geico's weight loss ad is really about insurance

Geico’s weight loss ad is really about insurance

By Stephen Foster on February 15, 2012

Berkshire Hathaway-owned US auto insurance giant Geico has a long history of sparky advertising and here’s the latest, ‘So Gross,’ from The Martin Agency. Fearless Group’s Jerry Judge said recently that Geico was the client he most admired (Judge’s own Desert Island Ads selection is here). The connection to insurance is a bit tangential but [...]

Posted in Agencies, Clients, Creative, News | Tagged auto insurance, berkshire hathaway, Bob Batchelor, famous ads, geico, Jerry Judge, Little Richard, the fearless group, the martin agency

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