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By Stephen Foster on August 6, 2012
I see from the FT that Al Cluer, who made a career out of persuading previously snooty showbiz celebrities to appear in ads has died at 72. Cluer (pictured centre left with director Hugh Hudson and photographer Terry O’Neill) is credited with persuading all sorts of celebs to risk their reputations before adland’s cameras, from [...]
Posted in Agencies, Clients, Creative, News | Tagged Al Cluer, boase massimi pollitt, celebrities, collett dickenson pearce, commercials, Frank Lowe, Jamie Oliver, Rowan Atkinson, stars
By Stephen Foster on July 20, 2012
Of all the agencies in London that don’t do ‘safe’ Mother and Wieden+Kennedy are probably the two stand-outs. Mother didn’t pitch for Tesco’s £110m account (probably because it has Boots) but Wieden+Kennedy (which didn’t seem at all like a Tesco agency when this pitch process began) has beaten VCCP and TBWA Manchester to the whopper [...]
Posted in Agencies, Clients, Creative, News | Tagged Frank Lowe, Neil Christie, tbwa manchester, Tesco, the red brick road, vccp, wieden+kennedy
By Staff on May 7, 2012
Six agencies appear to have made the cut for the first presentations for the £110m Tesco UK account: McCann, SapientNitro, VCCP, WCRS and WPP-owned Grey and JWT. The list may be added to but many people’s favourite Publicis seems to have been ruled out because sister agency Saatchi & Saatchi handles Asda (a long-time Publicis [...]
Posted in Agencies, Clients, News | Tagged Asda, dixons, Dudley Moore, Frank Lowe, JWT, Lowe Howard-Spink, m&s saatchi, mccann, oystercatchers, Paul Hammersley, Paul Weinberger, publicis, saatchi & saatchi, sapientnitro, Tesco, the red brick road, vccp, wcrs
By Stephen Foster on December 9, 2011
It’s always dangerous (indeed almost unheard of) to write off the mighty Tesco, the UK’s biggest retailer, but in the UK anyway the company does not seem to be able to pull the marketing levers with the same precision it used to. It has just reported a like for like sales drop of 0.9 per [...]
Posted in Agencies, Clients, Finance, News, PR | Tagged Asda, deflation, Frank Lowe, Ian MacLaurin, Justin King, Lowe Howard-Spink, Morrisons, Philip Clarke, price cuts, price drop, Sainsburys, sales drop, Terry Leahy, Tesco, the red brick road, Waitrose
By Stephen Foster on August 9, 2011
Which is hardly the way to operate in a merciless corporate environment – but does it produce better advertising and better agencies (albeit more drunk agencies)? I was reminded of this reading an interesting article in Ad Age about the way many clients were ditching pitch consultants (on the grounds that they were corrupt etc) [...]
Posted in Agencies, Clients, Creative, News | Tagged Alan Waldie, charles saatchi, charlotte street, cinzano, Clients, Colin Millward, collett dickenson pearce, David Puttnam, fiat, Frank Lowe, heineken, lunch, Paul Weiland, pitches, procurement departments, Terry Lovelock
By Stephen Foster on January 15, 2011
Research outfit Ace Metrix is enjoying its moment in the sun thanks to a study originally publicised in Ad age that purports to show that celebrities, particularly Tiger Woods, are a waste of advertisers’ time and money. Like all good PR coups this is a combination of an attention-grabbing proposition that happens to be something [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged ace metrix, Ad Age, celebrities in ads, collett dickenson pearce, David Bailey, Frank Lowe, olympus, parker pens, Penelope Keith, Roger Federer, Thierry Henry, Tiger Woods, Wayne Rooney
By David O'Reilly on December 6, 2010
The recent market performances of insurance brands comparethemarket.com and gocompare.com are a cheerful counter to all those gloomy predictions that the salami slicing of the internet, where in theory we can each be targeted individually with exactly what we’ve always desired, will see the end of mass advertising. These two have been so popular that [...]
Posted in Agencies, Clients, Media, News | Tagged advertising, Aleksander Orlov, charles saatchi, Frank Lowe, Gio Compario, Keith Richards, Lord Sugar, Paul O'Grady, Peter Marsh, Stephen Fry, tv
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