Maybe CCO Linus Karlsson is having a beneficial effect on McCann.
Here’s a new ad for Zurich Insurance from McCann Worldgroup that actually manages to give insurance a human dimension; which is what it’s for, after all.
But why isn’t it a bit and longer and, why, given that it’s only thirty seconds, is so much valuable time given over to the client’s logo at the end? The editing’s a bit iffy too, no doubt for effect but it still distracts from quite a sweet tale.
As an agency you don’t just need good creative to be successful, you need a Frank Lowe-style account director to inform the client what’s in their best interests. And yours, of course.
