By Staff on March 27, 2013
What would we all do without Apple and Apple stores? Carlsberg’s Somersby cider is launching in the UK with this neat campaign from Fold7 showing people sampling Somersby as they would new products and applications in an Apple store. It’s made of apples too of course, which helps. Every second ad (or maybe more than [...]
Posted in Agencies, Clients, Creative, News | Tagged apple stores, Carlsberg, cider launch, fold7, somersby, tv campaign
By Stephen Foster on July 9, 2012
Uk agency Fold7 isn’t as famous as Heineken’s Wieden+Kennedy or Coors’ line-up of VCCP in the UK and newly-formed Team WPP (aka Cavalry) in the US but it seems to be winning the lion’s share of the world’s fourth-largest brewer Carlsberg. Here’s the latest in its “that Calls for a Carlsberg’ campaign featuring a spin [...]
Posted in Agencies, Clients, Creative, News | Tagged Carlsberg, cavalry, coors, fold7, global campaign, that calls for a carlsberg, the crate escape
By Stephen Foster on November 15, 2011
Carlsberg is the world fourth-largest brewer with a history of famous advertising (‘Probably the best lager…) but uses a hotch-potch of agencies. Its new tagline ‘That calls for a Carlsberg’ has been run out of London integrated agency Fold7 with some notable work from Belgium’s Duval Guillaume Modem. Now JWT Hong Kong has won a [...]
Posted in Agencies, Clients, Creative, News | Tagged advertising, cannes, Carlsberg, commarco, duval gullaume modem, fold7, heineken, jwt hong kong, molson coors, probably the best lager, samsonite, scholz & friends, spikes, wieden+kennedy amsterdam, WPP
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