There’s a new kid on the sports block, Qatar-based Al Jazeera’s Be In Sport channel (or beIN SPORT as it styles itself) and it has chosen TBWA Paris to handle its imminent launch in France alongside sibling media agency OMD. ...Read More »
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World’s two biggest sports have scandal-hit Blatter and Ecclestone – but do big brand sponsors really mind?
Well, what a week of wasted moral outrage that was, even if it did produce one of The Sun’s finest headlines for a very long time. Make no mistake. “Splatter Blatter” will have sold extra copies of the red-top, but ...Read More »
World rugby’s governing body the International Rugby board rules with an iron hand, far more so than football bodies FIFA and UEFA, but the success of the Rugby World Cup (in TV viewing terms if not necessarily the quality of ...Read More »
David Bernstein is no stranger to controversy. He was non-executive chairman of French Connection during its “f.c.u.k” ad campaign in 1997, created by the mercurial Trevor Beattie at TBWA and banned from time to time by the Advertising Standards Authority. ...Read More »
That’s ‘whack’ in the sense of a Mafia hit, it’s going to be very hard for FIFA president Sepp Blatter to recover from the assault launched on him yesterday by Coca-Cola and Adidas, two of FIFA’s and world football’s biggest ...Read More »
Well it’s no doubt worth lots of money to someone or other (the media broker presumably) but card giant Visa must have a few worries about its decision to team with News International for exclusive plugging rights for its sponsorship ...Read More »
Simon Greenberg, who has just been appointed head of corporate affairs at News International, is used to stiff challenges. From 2004 to 2009 he was comms head at Chelsea Football Club, battling a sceptical and sometimes defiantly hostile bunch of ...Read More »
It’s hard to find anybody with a bad word to say about David Bernstein, the former Manchester City chairman and FCUK director, who has been elected chairman of the Football Association. But nobody has many brave words to say for ...Read More »
But what’s it got to do with them? Well UK supermarket group William Morrison was one of the sponsors of the unsuccessful England 2018 World Cup bid, investing £1m in a process costing £18m that gained just two votes out ...Read More »
Why did the Russians start cheering World Cup victory before FIFA’s Sepp Blatter had announced the winner?
I heard this first on the radio and there was definitely an outbreak of Beatles-type screaming before FIFA boss Sepp Blatter had actually announced the winner of the competition to host the 2018 World Cup. For some reason the skewed ...Read More »