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Ad Tech
US court case reveals ad tech giants Google and The Trade Desk coining it
Evidence is emerging about the vast sums made by ad tech middlemen, notably Google and specialist The Trade Desk as…
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Advertisers
Deliveroo says now is even better with new brand platform from Pablo
Deliveroo is back with a new “brand platform” (isn’t everyone?) from Pablo – ‘Now just got even better.’ One of…
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Advertisers
Specsavers goes to the movies with new Cineworld partnership
There are some big movies coming up this autumn – including sequels for Beetlejuice, Joker and Gladiator – and Specsavers…
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Advertisers
MAA Ad of the Week: Jeremy Allen White again for Calvin Klein
Some ads get talked about and then talked about and become a story in themselves. Such is ‘Bear’ actor Jeremy…
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Advertisers
The Monkeys’ Mark Green moves up as new global CEO of Droga5
Mark Green of Accenture-owned agency The Monkeys is to be the new global CEO of Accenture’s Droga5. The Monkeys, based…
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Agencies
Uncommon Creative Studios: new BA work and a new London CCO
Scott Dungate has been recruited as Chief Creative Officer of Uncommon’s London studio. He has won all the right awards…
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Advertisers
Brave Currys tries to change bland ad landscape
What to make of these? After all we should applaud when someone tries to be different, even acknowledges it’s taking…
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Advertisers
Getty’s Rebecca Swift: generative AI in image making – a guide for advertising
The advertising industry is grappling with what an AI-powered future means for brands and their visual identity. Consumer attitudes towards…
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Advertisers
Lavazza goes for global feelgood message
Feelgood commercials are a tricky thing to pull off, many viewers (cynical souls that they are) won’t share wholly in…
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