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Agencies
Yannick Bolloré reveals takeover defence and big ambitions for independent Havas
More details are emerging about Havas’ planned float in Amsterdam after a demerger from Bolloré-controlled Vivendi. At first it looked…
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Ad Tech
It’s payday for Musk as advertisers return to X
Advertisers are reportedly flooding back to Elon Musk’s X in the US following his unveiling as president-elect Trump’s BFF. IBM,…
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Advertisers
The Entertainer and McDonald’s join Christmas ads battle
The Entertainer is a string of UK toyshops that seems to have established itself in the digital age (it doesn’t…
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Advertisers
Publicis Groupe in the jobs vanguard as Leo Burnett closes GM outpost
It’s that time of year when HR departments dust off their scalpels and try to make the numbers fit. Which…
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News
‘Hot’ Santa drives the customers wild for Target
We’ve had the ‘hot priest’ in Fleabag and the ‘hot rabbi’ in Netflix’s Nobody Wants This. Now we’ve got a…
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Advertisers
Is this year’s Christmas ad top of the John Lewis pops?
Ad measurer System1 has pronounced that this year’s eagerly-awaited ad from John Lewis has earned the retailer’s highest effectiveness score…
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Advertisers
MAA Ad of the Week: O2 scammer’s nightmare Daisy from VCCP
Scammers are a plague for everyone – Brits seem a worryingly juicy target – so credit Virgin Media O2 and…
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News
JD Sports and Uncommon redefine Christmas ads
While the John Lewis ad feels like it’s been made for middle class women and the ad industry, here’s a…
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News
Can AI deliver the Christmas magic for Coca-Cola?
A big red truck, polar bears, smiling faces, sleigh bells and Santa – it must be Coca-Cola’s Christmas ad. This…
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