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MAA Ad of the Week: South Western Railways from St Luke’s
Ads these days tend to fall into two categories: the big filmic efforts from (mostly) tech giants and more modest,…
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M&C Saatchi sets Waitrose off on road to ruin
There are more important things going on in the world than the dismemberment of Waitrose, for years the UK’s favourite…
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Ad Tech
VCCP rejects the metaverse and launches VCCP+ into the gaming ‘multiverse’
The metaverse is just a “pipe dream” according to VCCP, which why the agency is putting its energies into the…
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Apple goes further with a film-style ad that’s actually a film
Thought you’d like to see an ad after all this stuff about the metaverse and ad holding company finances –…
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Ad Tech
WPP’s Hogarth launches 700-strong metaverse army
WPP is stepping into the metaverse via content production company Hogarth with The Metaverse Foundry, a global team of 700…
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WPP delivers 12% organic growth in 2021 – cool market response means there’s more to do
WPP shares fell in early trading today as the ad holding giant posted Q4 and full year 2021 figures roughly…
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Now it’s AB InBev’s turn as Cannes Lions Creative Marketer
Visitors to the Cannes Lions from June 20-24 – in person this year, we hope – won’t be short of…
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Axa and Publicis Sport eavesdrop on Liverpool FC players
Publicis Sport’s new campaign for insurance giant Axa tunes in to Liverpool players’ motivational chat and translates it into a…
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GSK consumer health rebrands as Haleon ahead of demerger
GSK Consumer Healthcare is being rebranded globally as Haleon, pronounced “hay-lee-on,” and will be demerged from parent GSK by mid…
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