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Indies join forces as Ace of Hearts enters gaming arena
Independent gaming companies, much like independent ad agencies, are stealing a march on their bloated corporate rivals. Ace of Hearts…
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Only 1 in 15 creators deliver: Kantar’s wake-up call for marketers
Cannes Lions this year was the start of a “massive bull run in the creator market,” says brand strategist Eugene…
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Saatchi’s Will John joins Uncommon: senior male creatives dominate
A lot of senior creative moves this week. Leo UK and AMV announced new CCOs, Dentsu hired Kyle Harman-Turner as…
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Retail therapy meets AI fantasy in new Westfield campaign
Shopping centres are still hugely popular, with more than 55 million people visiting Westfield Stratford in East London every year.…
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Clients want agencies to ‘stretch, grow and challenge’ them says IPA
The IPA has got some advice for agencies about what clients value from agencies, and it doesn’t seem to be…
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AMV BBDO and Leo UK name new chief creative officers
Mark Elwood has been named chief creative officer at AMV BBDO after six years in the role at Leo UK.…
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KFC and Mother serve up chicken with tenderness
It’s amazing what people get excited about on social media, but musician Frank Watkinson has amassed 1.2m subscribers on YouTube…
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Wimbledon is a match for FIFA in the sports branding super league
Strawberries and cream. Players in white. Well-dressed fans in linen and panama hats. It looks effortless, but Wimbledon’s elegance is…
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Ronaldo is the perfect pitch man for Whoop’s longevity play
Whoop is a health-tracker that’s focused on longevity, so who better to sell the brand than Cristiano Ronaldo? At the…
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