By Staff on January 15, 2013
Ford’s Lincoln and new bespoke WPP agency Hudson Rouge are coming out fighting in their efforts to revive the luxury brand (GM’s Cadillac has just been voted Car of the Year in the US, which doesn’t help). This is an intriguing new ad, ‘Phoenix,’ for the MKZ, majoring on technology (as we’ve noted) and also [...]
Posted in Agencies, Clients, Creative, News | Tagged Abraham Lincoln, cadillac, chysler, Eminem, ford, hudson rouge, imported from detroit, lincoln, luxury cars, wieden+kennedy, WPP
By Staff on November 6, 2012
Not that you can get much grittier than the grand tours of Detroit that launched Wieden+Kennedy Portland’s epic series for Chrysler but selling cars these days means selling the gadgets and technology they’re stuffed with. And you don’t get Eminem or Clint Eastwood to do the heavy lifting every time. So W+K is sticking to [...]
Posted in Agencies, Clients, Creative, News | Tagged chrysler 300, Clint Eastwood, Eminem, imported from detroit, wieden+kennedy portland
By Stephen Foster on October 10, 2012
Wieden+Kennedy seems to be top of every client’s wish list at the moment: why, you might ask? Obviously they’re pretty good and have been for 30 years now. But for most of those 30 years they were a minority taste with a small number of big clients, chiefly Nike, and rather more smaller ones. Now [...]
Posted in Agencies, Analysis, Clients, Creative | Tagged artisanal advertising, chrysler, Clint Eastwood, Eminem, John Jay, Sergio Marchionne, wieden+kennedy
By Stephen Foster on April 25, 2012
Chrysler is claiming that the four follow-up ads to Clint Eastwood’s celebrated ‘Halftime in America’ Super Bowl epic have resulted in soaring awareness levels and sales of its Chrysler, Dodge, Jeep and Ram models. Agency Wieden+Kennedy Portland is mining a pretty heavy wave of emotion in many of its recent offerings, like the current P&G [...]
Posted in News | Tagged chevrolet, chrysler, chrysler 300, Clint Eastwood, commonwealth, doge, Eminem, halftime in america, imported from detroit, jeep, Joel Ewanick, mccann, my son steven, ram, super bowl, wieden+kennedy portland
By Stephen Foster on February 6, 2012
How do you top last year’s Eminem Super Bowl epic for Chrysler? Sign up American icon Clint Eastwood to tell 100m or so viewers in the US and countless more around the world that it’s only “half time in America” and the old country, led by Detroit, is coming out fighting in the second. The [...]
Posted in Agencies, Clients, Creative, News, Politics | Tagged chrysler, Clint Eastwood, Eminem, Hal Riney, half time in america, imported from detroit, morning in america, Ronald Reagan, super bowl ad, wieden+kennedy portland
By Stuart Smith on February 5, 2012
Clint Eastwood is replacing Eminem as frontman for Chrysler’s advertising during the Super Bowl tonight. The ad is to last two minutes – meaning an upfront cost of about $14m. And that’s before production and Clint’s fee are factored in. Still, it’s probably money well spent, since the ad will upstage everyone else’s effort this [...]
Posted in Agencies, Clients, Creative, News | Tagged $14m ad, cannes, chrysler, Clint Eastwood, Eminem, ford, general motors, gran torino, Stephen Lee Pieck, super bowl, wieden+kennedy
By Stephen Foster on December 30, 2011
Why these two? The key word is ambition. Wieden+Kennedy Portland for Chrysler set out to re-generate a whole city with its Eminem ‘Born of fire’ commercial and, fleetingly anyway, succeeded. It also provided a very clever platform for the hitherto perennially under-performing US carmaker (now owned by Fiat), ‘Imported from Detroit.’ In the UK John [...]
Posted in Agencies, Clients, Creative, News | Tagged ad of the year 2011, adam & eve, bbh, best ads of 2011, born of fire, born of fire ad, british airways, chrysler, cillit bang, del campo saatchi, detroit, Eminem, fiat, john lewis christmas ad, johnnie walker, wieden+kennedy portland
By Stephen Foster on November 22, 2011
We noted back in September that Fiat in the US was taking a big bet on Jennifer Lopez for the launch of its key town car the Fiat 500 and, predictably enough, it’s failed. At the time it looked like one of those dreaded cases of the star-struck client and Fiat North America boss Laura [...]
Posted in Agencies, Clients, Creative, News | Tagged chrysler, chrysler 200, Eminem, fiat, fiat 500 launch, Fiat Arbarth, Jennifer Lopez, Laura Soave, Sergio Marchionne, sporty version, the riohards group, Timothy Kuniski, town car, wieden+kennedy portland
By Angie Dean on August 4, 2011
Lose yourself is the Eminem song used in the Super Bowl version of Chrysler’s ‘Born of Fire’ ad featuring the Detroit-born rapper. The Wieden+Kennedy commercial helped the Fiat-owned car company shift 40,000 Chrysler 200s in July so it’s riding the wave with a music track for Detroit charities featuring the Selected of God gospel choir [...]
Posted in Agencies, Clients, Creative, News, PR | Tagged born of fire, charity music track, choir, chrysler 200, Detroit-born rapper, Eminem, little Darth Vader, lose yourself, selected of god, superbowl commercial, volkswagen, wieden+kennedy
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