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By Stephen Foster on April 24, 2013
What are we to make of Maurice Levy’s musings about his and Publicis Groupe’s future? Levy hosted a confab in London (significant in itself as PG is really an Anglo-Saxon company these days) at which he promised two things. The first was that he would have stepped down by 2018 (by which time he will [...]
Posted in Agencies, Analysis, Clients, Finance, Media, News | Tagged ad exchanges, akqa, digital, emerging markets, Jean-Yves Naouri, lbi, london confab, Maurice Levy, Sir Martin Sorrell, WPP
By Staff on October 24, 2012
Asian markets top a new global social engagement league table that measures how often and how much consumers use social media platforms. The Social Engagement Benchmark from GlobalWebIndex reveals that consumers in fast-growing economies are more likely to use a social network or a microblog, upload a photo or video or review a product or [...]
Posted in Clients, Media, News, Research | Tagged China, emerging markets, globalwebindex, India, indonesia, social engagement benchmark, social media usage, Tom Smith
By Stephen Foster on March 14, 2012
A new survey by the World Federation of Advertisers (WFA) of its members reveals that almost 60 per cent of global marketers are shifting budget to focus on new markets for growth. Nearly 95 per cent think future growth will come from outside the US. Based on 65 responses from marketers representing nearly $40bn in [...]
Posted in News | Tagged best practice, durex, emerging markets, global marketers, global marketing conference, insular us, mobile, new survey, red bull, social marketing, Stephan Loerke, wfa, world federation of advertisiers
By Stephen Foster on March 14, 2012
Sir Martin Sorrell’s WPP is continuing its love affair with Vietnam (it’s been operating in the country for over 15 years, long before most of its marcoms rivals) by launching Burson-Marsteller Vietnam in partnership with minority shareholder Chu Chi Co. Chu Chi Co is headed by founder (Ms) Chu Thi Hong Anh who has been [...]
Posted in Agencies, Clients, Media, News, Politics, PR | Tagged brazil, brics, broadcasting, Burson-Marsteller, China, chu thi company, emerging markets, India, PR, russia, Sir Martin Sorrell, sorrell broadcasting corporation, state media, vietnam, WPP
By Stuart Smith on February 10, 2012
Lapac and Rumea sound a bit like those ancient continents Gondwana and Laurea, which straddled the Earth before tectonic plates carved them into the world map we know. Actually, the parallel is not so very far off the mark. Except, the carving of these new continental landmasses is being done, even as we speak, by [...]
Posted in Agencies, Clients | Tagged Anshu Jain, citigroup, coca-cola, deutsche bank, emerging markets, Harvard Business School, India, Indra Nooyi, lapac, Muhtar Kent, Nitin Nohria, Paul Polman, Pepsi, Rakesh Kapoor, Reckitt-Benckiser, rumea, Stuart Smith, unilever, Vikram Pandit, wasp establishment
By Stephen Foster on September 26, 2011
Procter & Gamble is the world’s biggest consumer goods company but its focus has always been firmly centred on the US, symbolised by its monolithic HQ in Cincinnati. Now though CEO Bob McDonald says the company is swtching its focus – gradually -to the wider world, trying to boost its 33 per cent of sales [...]
Posted in Clients, Finance, News | Tagged Bob McDonald, cincinatti, colgate-palmolive, crest, emerging markets, gillette fusion, management cuts, new factories, P&G, Pantene, procter & gamble, Reckitt-Benckiser, unilever, us
By Staff on July 4, 2011
The worldwide ad market continues to boom away according to Nielsen, with television accounting for six and a half out of every ten dollars, led by the ongoing boom in emerging markets. Global adspend rose 8.8 per cent to $118 billion in the three months ended March 31 with TV advertising increasing by 12 per [...]
Posted in Finance, Media, News | Tagged africa, egypt, emerging markets, global adspend, nielsen, Randall Beard, stricken newspapers, television, tv advertising, united states, us
By Stephen Foster on June 28, 2011
2011 was definitely the year of ‘emerging markets’ at Cannes, just as 2010 was the year of (one of them) Latin America. Adweek, which is now really motoring under new editor Michael Wolff, has kindly put together this collection of all the film and film craft gold lions. They’re all good (and include some of [...]
Posted in Agencies, Clients, Creative, News | Tagged adweek, cannes gold lions, emerging markets, film and film craft, indian railways, latin america, Michael Wolff, ogilvy & mather mumbai
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