Browse: Home / ebiquity

ebiquity

WPP's GroupM challenges Accenture and co with launch of new Consulting Services division

WPP’s GroupM challenges Accenture and co with launch of new Consulting Services division

By Stephen Foster on March 8, 2013

WPP looks set to challenge the likes of Accenture with the formation of a new GroupM company, GroupM Consulting Services. The new company says it will help clients with marketing and media analytics, portfolio management, marketing budget allocation and optimization, audience targeting, business forecasting and return on media/marketing investment: exactly what Accenture and newer players [...]

Posted in , , , , , | Tagged , , , , , , , , , , , ,

Are clients' performance incentives for agencies a complete waste of time and money?

Are clients’ performance incentives for agencies a complete waste of time and money?

By Stephen Foster on May 10, 2012

Surveys of this and that are spewing out of the ANA (Association of National Advertisers) Financial Management Conference in Florida, as they do on these occasions. One survey of the big advertisers present says that 65 per cent of them plan to reduce or restructure ‘agency compensation,’ but then such surveys always do. Which rather [...]

Posted in , , , , | Tagged , , , , , , , , , , , , , , ,