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Richard Pinder’s new model agency The House wins Levi’s worldwide alongside renascent Draftfcb

Richard Pinder’s new model agency The House wins Levi’s worldwide alongside renascent Draftfcb

Richard Pinder’s new-style network The House Worldwide has scored a major coup by being appointed alongside Interpublic’s Draftfcb to handle the iconic (not an exaggeration in this case) Levi’s account. Levi’s departed Wieden+Kennedy last year. Quite why Levi’s needs two ...

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Looks like it’s goodbye Draft, welcome FCB at IPG

Looks like it’s goodbye Draft, welcome FCB at IPG

What’s in an agency name? Used to be a load of initials of course, at one time there was a London agency called Beverley Fowler Maslin Oxlade & Starkey (lots of initials, obviously) and then, I think, they added Jenns ...

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Kmart scores 13m YouTube hits for Joe Boxer

Kmart scores 13m YouTube hits for Joe Boxer

US retailer Kmart has had a number of big viral hits recently, courtesy of under-fire agency DraftFCB, and this latest Christmas effort for Joe Boxer boxers is packing them in with over 13m YouTube hits. My friend George Parker doesn’t ...

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Y&R New York plumbs the depths for JC Penney

Y&R New York plumbs the depths for JC Penney

US retailer JC Penney is having a nightmarish time, changing CEOs as investors squabble over ways to revive the cash-strapped company. So, to try to prove how young and hip it is, it’s hired Y&R New York to try to ...

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DraftFCB wins big for KMart with ‘ship my pants’

DraftFCB wins big for KMart with ‘ship my pants’

DraftFCB could do with a winner or three and it seems to have produced one with this ad/online film for US retailer KMart’s online operation which has become, arguably, adland’s biggest gross-out online hit to date with zillions of online ...

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Wieden+Kennedy is still on the Oreo case – this time with new ‘life raft’ commercial

Wieden+Kennedy is still on the Oreo case – this time with new ‘life raft’ commercial

Wieden+Kennedy Portland isn’t supposed to be Mondelez-owned Oreo’s ad agency (that’s officially shared between DraftFCB and The Martin Agency), it just keeps producing Oreo ads. Here’s the latest on the ‘Cookies and Cream’ theme. And it’s fine, a simple dramatisation ...

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