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Theatre company Pants On Fire offers advertisers live 'Ad Breaks' in new Edinburgh Festival show

Theatre company Pants On Fire offers advertisers live ‘Ad Breaks’ in new Edinburgh Festival show

By Stephen Foster on March 15, 2013

Theatre company Pants On Fire is offering advertisers live ‘Ad Breaks’ in its forthcoming production of Pinocchio at this summer’s Edinburgh Festival. The production is set in the ‘Mad Men’ era of the 1950s and Pants On Fire, which won numerous awards for its cheeky Edinburgh production of an adaptation of Ovid’s Metamorphoses (left), is [...]

Posted in Agencies, Clients, Media, News, PR | Tagged ad breaks, bespoke ads, downton abbey, edinburgh festival, Hannah Pierce, Michelle Dockery, pants on fire, pinocchio, theatre production

Crozier delivers at ITV as increased production revenues boost profits

Crozier delivers at ITV as increased production revenues boost profits

By Stephen Foster on February 29, 2012

ITV Boss Adam Crozier has delivered some of what he has been promising with 2011 profits up 14 per cent to £327m on a not-quite-so-exciting revenue increase of four per cent to £2.1bn. Hero of the hour is ITV Studios, now run by highly-paid former Channel 4 programme chief Kevin Lygo. Non-advertising revenue was up [...]

Posted in Finance, Media, News | Tagged ad revenue, Adam Crozier, Andrew Davies, apple, Archie Norman, downton abbey, Fru Hazlitt, google, internet tv, itv, itv player, itv studios, Kevin Lygo, mr selfridge, online, production revenue, stv, utv media

ITV says it's beating the UK TV ad market but where is the promised digital breakthrough?

ITV says it’s beating the UK TV ad market but where is the promised digital breakthrough?

By Stephen Foster on November 14, 2011

First the good news: ITV is slightly ahead of last year’s (good numbers) thanks to ads in programmes like X Factor and Downton Abbey and the strong autumn performance of the Rugby World Cup (which only happens every four years of course). And the UK’s biggest free-to-air broadcaster is being run like a proper company [...]

Posted in Media, News | Tagged Adam Crozier, digital sales, downton abbey, facebook, friends reunited, Fru Hazlitt, google, itv, itv.com, myspace, profits, rugby world cup, Simon Daglish, X-Factor, yahoo

Adam Crozier and Archie Norman are the lottery winners at ITV

Adam Crozier and Archie Norman are the lottery winners at ITV

By Stephen Foster on March 2, 2011

ITV made £320m in pre-tax profits in 2010 and, more crucially, managed to reduce its debt from £612m to £188m and pension deficit from £436m to £313m. Even better for the dynamic duo of CEO Adam Crozier and chairman Archie Norman (and shareholders of course) it now has £860m in cash and ‘cash equivalents’ sitting [...]

Posted in Finance, Media, News | Tagged Adam Crozier, all3media, Archie Norman, downton abbey, Fru Hazlitt, Gary Digby, itv, Kelly Williams, Michael Grade, Simon Daglish, Steve Morrison

Buckingham Palace isn't giving up - they still want us to call Kate Middleton (queen-to-be) Catherine

Buckingham Palace isn’t giving up – they still want us to call Kate Middleton (queen-to-be) Catherine

By Stephen Foster on December 31, 2010

If it carries on like this they’ll be kicking the corgis next at that big house at London SW1A 1AA (there’s an address for you). Buckingham Palace spokespeople (Private Eye occasionally imagines one called Sir Alan Fitztightly) are still trying to persuade us to call Prince William’s intended Kate Middleton (or ‘waity Katie’ as she [...]

Posted in Media, News, Politics, PR | Tagged Catherine, downton abbey, Jim Pickard, Kate Middleton, Prince Charles, Prince William, sir alan fitztightly, The Queen, upstairs downstairs, Wills

Brands need good ideas more than ever now YouTube and SeeSaw allow viewers to skip ads

Brands need good ideas more than ever now YouTube and SeeSaw allow viewers to skip ads

By David O'Reilly on November 29, 2010

Ominous developments for advertisers this week with the news that both YouTube and SeeSaw, the UK video-on-demand service, are launching services that allow viewers to switch off advertising during programmes or to choose which commercials they wish to watch. YouTube is releasing a new ad unit called TrueView, which will provide viewers with a choice [...]

Posted in Agencies, Clients, Media, News | Tagged advertising, Agencies, BBC, Channel 4, downton abbey, Five, itv, SeeSaw, X-Factor, Youtube

Revenues and profits up but still nobody loves ITV

Revenues and profits up but still nobody loves ITV

By Stephen Foster on November 17, 2010

That’s not quite true, shareholders will be pleased that the price is up nearly 50 per cent year on year and that the company has reported an 11 per cent rise in revenues for the first nine months of 2010 (to £1.45bn), driven almost wholly by increased advertising (up 16 per cent in the third [...]

Posted in Finance, Media, News | Tagged Adam Crozier, Archie Norman, downton abbey, itv, Kevin Lygo, Peter Fincham, Simon Cowell, X-Factor

ITV on the back foot in attempt to defend Downton Abbey ad onslaught

ITV on the back foot in attempt to defend Downton Abbey ad onslaught

By Angie Dean on September 28, 2010

ITV has taken a right hammering for its loading of prestige new period drama offering Downton Abbey with ads, online viewers apparently suffered more than mainstream viewers with seven extended ad breaks in a 90 minute programme. No important executive at the company has been prepared to put their head above the parapet to justify [...]

Posted in Media, News | Tagged ad breaks, downton abbey, itv, uk rules

Is ITV being too greedy by cramming ads into top series Downton Abbey?

Is ITV being too greedy by cramming ads into top series Downton Abbey?

By Stephen Foster on September 27, 2010

Downton Abbey is one of those ‘prestige’ costume drama series beloved of the BBC and ITV programme boss Peter Fincham (formerly controller of BBC1) must have been very pleased to line up Gosford Park writer Julian Fellowes to write and direct this Sunday night series for the commercial network. But some viewers are already complaining [...]

Posted in Clients, Media, News | Tagged ad breaks, downton abbey, itv, Julian Fellowes, Peter Fincham

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